XGEN's New Hire Just Changed the Game for Spanish-Speaking Shoppers

Robert Moore · 2026-09-10

### A Big Move in Horsham, PA XGEN Products just made a move that could reshape how adult products reach Spanish-speaking customers. They've brought on Blanca Estrada-Gonzalez as their new Latin America Account Representative. And trust me, this isn't just another corporate hire. Based in Horsham, PA, XGEN is looking to grow throughout Mexico, Puerto Rico, the Latin Caribbean, Central America, and South America. But here's the kicker: they're also doubling down on connecting with Latino and Spanish-speaking consumers right here in the United States. ### 20 Years of Experience Estrada-Gonzalez isn't new to this world. She's got over two decades of experience in intimate apparel, pleasure products, and specialty retail. Her background covers wholesale sales, brand development, product representation, retailer education, and international business development. In her new role, she'll focus on developing new business throughout Latin America while strengthening support for XGEN's existing retail and distribution partners. That includes serving Latino and Spanish-speaking communities in the U.S. ### The Consumer Isn't Just in Latin America "The Latin consumer isn't only in Latin America," Estrada-Gonzalez says. "There are millions of Latino and Spanish-speaking consumers here in the United States who are already shopping our industry, yet we don't always give our retail partners the tools to intentionally speak to and educate that customer. There is a tremendous opportunity to change that while also building stronger relationships throughout Latin America." She's got a point. Walk into any adult store in Miami, Los Angeles, or Chicago, and you'll see a diverse customer base. But are they being served well? Estrada-Gonzalez thinks we can do better. ### Leadership Backs the Vision Andy Green, CEO of XGEN Products, is clearly excited. "Blanca's experience in the LATAM and Spanish-speaking markets is second to none," he says. "As soon as I found out she was available and looking to add brands to her portfolio, it was a no brainer. Her wealth of knowledge will help position XGEN as an industry leader serving this important demographic and geographic part of the world. The XGEN team welcomes her to the family!" ### Localization Is Key One of Estrada-Gonzalez's first priorities is expanding XGEN's Spanish-language sales, marketing, and educational resources. She's already translating and culturally localizing key company assets into Spanish. The goal? Give retailers and distributors practical tools to educate staff, represent products, and engage consumers more effectively. Her approach emphasizes product representation, education, localization, and relationship building alongside traditional account development. Because meaningful market growth requires more than just making products available. ### Every Market Is Different For Estrada-Gonzalez, localization is personal. She doesn't treat Latin America as a single market. And she doesn't assume that translating English copy into Spanish is enough. "Every market is different," she says. "Mexico is not Puerto Rico. Puerto Rico is not Colombia. And a Spanish-speaking consumer in Miami, Los Angeles, or Chicago may have completely different needs and experiences. The common thread is that we have an opportunity to listen better, communicate more intentionally, and give our partners resources that make sense for the communities they actually serve." That means listening to retailers and distributors, understanding the nuances of individual markets, and adapting XGEN's support accordingly. ### A Win for the Entire Sales Ecosystem The strategy is designed to create value across XGEN's entire sales ecosystem. In Latin America, Estrada-Gonzalez will develop accounts and strengthen distributor and retailer relationships. In the United States, she'll serve as an additional resource to XGEN's existing sales reps and their accounts, helping provide culturally relevant product education, Spanish-language assets, and market support where opportunities exist. ### Partnership Over Everything "This is ultimately about partnership," Estrada-Gonzalez adds. "If we can help our distributors and retailers better understand our products, educate their teams, and connect with their customers, everyone grows together. That's the kind of representation I want to bring to XGEN and to the markets I serve." ### What This Means for You If you're a retailer or distributor serving Spanish-speaking customers, this is good news. You're about to get more resources, better communication, and a partner who actually understands your market. And if you're a consumer? You can expect to see products and education that speak directly to you. Estrada-Gonzalez's appointment reflects XGEN's continued commitment to expanding its international reach. And it's a reminder that in the adult industry, success isn't just about what you sell. It's about who you serve and how well you listen.