XBIZ Exec Awards 2027: Nominees for Pleasure Product and Retail Revealed

Jessica Taylor · 2026-10-27

The adult industry's award season just got a little more interesting. XBIZ has announced the exec nominees for the pleasure product and retail edition of the 2027 XBIZ Awards, and the list is packed with familiar names and a few surprises. The awards, presented by Svakom and its sister brand Kaotik Labs, will take place on Saturday, Jan. 9, alongside the XBIZ 2027 event series. If you're in the business, this is one night you won't want to miss. ### Why This Edition Matters The pleasure product and retail edition specifically honors the executives, buyers, and innovators who keep the adult retail world spinning. These are the people who decide what ends up on shelves, what gets featured online, and what trends take off. In many ways, they shape what consumers desire before consumers even know it. This year's nominees reflect a mix of established powerhouses and rising stars. While the full list hasn't been made public yet, insiders are already buzzing about several categories, including: - **Executive of the Year** – Always a hotly contested category, this award goes to the leader who has demonstrated exceptional vision and business acumen. - **Retailer of the Year** – Recognizing the brick-and-mortar and online stores that go above and beyond for their customers. - **Pleasure Product of the Year** – The product that captured the most attention and sales over the past year. - **Marketing Campaign of the Year** – For the creative minds behind the most effective and memorable promotions. - **Innovation of the Year** – Honoring a new technology or design that pushed the industry forward. ### What to Expect at the Ceremony The XBIZ Awards are known for being more than just a stuffy corporate dinner. Expect a lively atmosphere, networking opportunities, and maybe a few surprises on stage. The event will be held in conjunction with the XBIZ 2027 series, which includes conferences, workshops, and networking events leading up to the big night. "We're thrilled to celebrate the executives who drive our industry forward," said a spokesperson for XBIZ. "This year's nominees represent the best of the best, and we can't wait to honor their achievements." ### How Nominees Are Selected Nominees are chosen through a combination of industry submissions, editorial review, and feedback from professionals in the field. The final winners are determined by a panel of judges and, in some categories, by popular vote. It's a rigorous process designed to ensure fairness and recognize true excellence. ### The Bottom Line If you're in the adult retail or pleasure product space, the XBIZ Exec Awards are a benchmark for success. Being nominated is a stamp of approval that can boost credibility and open doors. And for the rest of us, it's a fascinating look at the people and products shaping the future of pleasure. Mark your calendars for Jan. 9 – it's going to be a night to remember.