Why Pre-Season NFL Games Are Suddenly Worth Watching

Robert Johnson · 2026-08-16

Let's be honest: pre-season NFL games can be a tough sell. The star players are mostly on the sidelines, the play-calling is vanilla, and you're more likely to see a penalty flag than a highlight reel. But there's a place in New York City where the energy never dips, regardless of the scoreboard. That place is Rick's Cabaret, and the dancers there have a simple philosophy: football is just an excuse to have a great time. ### The Real Pre-Season MVP? The Atmosphere Walk into Rick's Cabaret New York on game night, and you'll find a crowd that's genuinely buzzing. It's not just about the game on the big screens—it's about the whole experience. The multi-level club transforms into a massive viewing party, complete with an energy that's hard to find anywhere else in Midtown Manhattan. I spoke with a few of the performers who call Rick's home, and they were adamant about one thing: they know how to make every single game feel like the Super Bowl. Whether your team is up by three touchdowns or down by three scores, the vibe inside the club stays electric. ### What the Dancers Want You to Know Justina, one of the club's most popular dancers, put it simply: "The sexy girls and I will make sure you have a memorable time. Even pre-season games are fun here because the girls are beautiful!" That sentiment was echoed by Naomi, who added, "No matter the score of the game, it's always exciting at Rick's Cabaret with stunning dancers who love to party and play. Come experience football like a champ; pop some bottles and make it rain on the gorgeous girls." It's not just about the visuals, though. Katina, another fan favorite, told me, "We love football fans. Watch the games with us and watch the hot dancers showing off their fit bodies and latest moves." The message is clear: this is a place where the game is the backdrop, and the real entertainment is front and center. ### More Than Just a Sports Bar If you're thinking this is just another dive bar with TVs, think again. Rick's Cabaret New York is a full-blown entertainment complex. Here's a quick rundown of what you can expect: - **Over 100 dancers** performing nightly, so there's always someone new to watch - **Discreet VIP private suites** for those who want a more intimate viewing experience - **Luxury Skyboxes** that offer a premium vantage point for both the game and the show - **A Roof Top Lounge** where you can light up a cigar and take in the city skyline - **Rick's Steakhouse**, serving lunch, dinner, and a late-night menu until 3 AM That last point is key. You can come for the game, stay for a steak dinner, and close out the night with a cigar on the roof. It's a full evening, not just a quick stop. ### The Bottom Line on Pre-Season Football Look, nobody is going to mistake a pre-season NFL game for a playoff thriller. The stakes are low, and the stars are resting. But that doesn't mean you have to spend the evening bored on your couch. Rick's Cabaret offers a version of football viewing that's less about the X's and O's and more about the party. Located at 50 West 33rd Street, right in the heart of Manhattan, it's an easy stop whether you're a local or just in town for a game. And with a NASDAQ listing (ticker: RICK), it's a legitimate, established operation that knows how to put on a show. So next time the pre-season rolls around and you're dreading another snooze-fest, remember there's an alternative. Grab your friends, head to Rick's, and let the dancers show you how to turn a boring game into a night you won't forget. Just don't forget to bring your wallet—the girls work hard for those tips.