VICE Just Put This Niche Adult Retailer on the Map

Emily Williams · 2026-10-15

VICE's 2026 guide to the best sex toys for men is out, and it's not the usual suspects getting the spotlight. This year, a smaller U.S. retailer earned a shout-out that's turning heads in the adult industry. ### The VICE Nod That Means Something In its updated feature, "Best Sex Toys for Men in 2026, According to Horny Reviewers (and Me!)", VICE carved out a section specifically for anime and hentai fans. The pick? Onahole.com, MotsuGroup's U.S. platform for Japanese-style male pleasure products. Writer Sam Watanuki didn't just list the site, he said he'd personally tried several of its offerings and vouched for it as a legitimate option. That's not a throwaway mention. VICE's guide combines firsthand testing, expert input, retailer feedback, and consumer reviews, so a recommendation there carries weight. ### Why This Retailer Stood Out Onahole.com isn't trying to be everything to everyone. It's built for people who want Japanese-style male masturbators and anime or hentai-themed designs. That focus is exactly what caught VICE's attention. "VICE reaching beyond the usual big-name products and recognizing Onahole.com for what makes us different means a lot," said MotsuGroup founder and owner Niels van der Voort. "We built the store specifically for people who are interested in Japanese products, anime-inspired designs and things they often can't easily find through mainstream retailers, so it's great to see that niche understood." It's a reminder that in a market crowded with mainstream giants, specificity can be a superpower. ### What's Actually on the Shelves Onahole.com is MotsuGroup's U.S. consumer platform, with domestic fulfillment from Boise, Idaho. That means faster shipping for American buyers, no overseas wait times. The selection includes: - Products from Seiraku Toys, MotsuGroup's premium in-house brand - Japanese-inspired designs and creator collaborations - Specialty items aimed at collectors and fans of anime, manga, and Japanese adult product culture Seiraku Toys itself is developed with Japanese illustrators and designers, using the company's own molds. The brand leans into anime and manga aesthetics, premium materials, and concepts built for fans who care about the details. ### The Bigger Picture: MotsuGroup's U.S. Push MotsuGroup isn't a newcomer. Founded by Niels van der Voort, it started in 2008 as a small webshop for Japanese adult toys. By 2010 it was a full-time business, and by 2016 it had expanded across Europe. Today the company runs four platforms: - Seiraku Toys, its premium in-house brand - Onahole.com, its U.S. consumer platform (fulfillment from Boise, Idaho) - MotsuToys.com, its European consumer platform (fulfillment from the Netherlands) - MotsuGroup.com, its B2B wholesale platform for retailers and distributors worldwide The company uses high-quality TPE and silicone, develops its own product designs and molds, and holds four registered EU trademarks: Seiraku Toys, KYO, TYO, and XTC Japan. It also collaborates with creators across cosplay, VTubing, JAV, adult entertainment, and 18+ gaming, bringing creator fandom into premium product development. ### What This Means for Shoppers If you're in the U.S. and you've been curious about Japanese-style products but didn't want to deal with overseas shipping or sketchy marketplaces, this is a signal worth noticing. A mainstream outlet like VICE looked at the category and said, yeah, this one's legit. For fans of anime, hentai, or Japanese adult product culture, that kind of recognition is rare. It's not just about one retailer getting press, it's about a niche being seen. > "We built the store specifically for people who are interested in Japanese products, anime-inspired designs and things they often can't easily find through mainstream retailers." — Niels van der Voort, MotsuGroup founder ### The Bottom Line VICE's recommendation puts Onahole.com in front of an audience that might never have found it otherwise. For a U.S. platform still building its presence, that's a big deal. Whether you're a collector, a fan, or just someone who wants something different from the usual drugstore options, this is a name to keep on your radar. The full VICE feature is available at VICE.com. For more information, visit Onahole.com and Seiraku.toys.