The Veteran Move Quietly Shaking Up the Sexual Wellness Industry

Michael Johnson · 2026-09-28

You know how sometimes you hear about a new company launching and you just think... that makes sense? It feels like a natural next step, or a gap that was waiting to be filled. That's the vibe around the recent announcement from two of the adult pleasure industry's most respected names. Los Angeles-based veterans Briana Watkins and Adam Moskowitz are teaming up to launch something called "Wild Brands." Now, on its own, a new brand launch might not be huge news. But when the people behind it have decades of combined experience and a clear vision, it's worth paying attention. ### What We Know About Wild Brands So Far It's being described, right from the start, as a "female-led sexual wellness company." That's an important distinction. Briana Watkins will be stepping into the CEO role, while Adam Moskowitz will serve as the company's President. This leadership structure tells you a lot about where they want to go. Think about it. The sexual wellness space has exploded in recent years, but a lot of it still feels... clinical, or marketed in a way that doesn't resonate with everyone. Having a woman at the helm from day one suggests a focus on authentic user experience, on products designed with a specific perspective in mind. It's not just about adding another brand to the shelf. ### Why This Partnership Matters Watkins and Moskowitz aren't newcomers. They're industry veterans. They've seen trends come and go, watched companies succeed and fail, and have built careers understanding what people actually want. That institutional knowledge is priceless. - **They understand the landscape:** They know the retailers, the distribution challenges, and the marketing pitfalls. - **They know the customer:** Years in the business means they've heard the feedback, seen the reviews, and witnessed firsthand what products get used and which ones collect dust. - **They have credibility:** In a market flooded with fly-by-night brands, having founders with proven track records builds immediate trust with both retailers and consumers. Launching a new venture isn't about reinventing the wheel for them. It's about applying everything they've learned to build something better, more focused, and more attuned to the modern market. ### Where This Could All Be Heading So, what can we expect? The name "Wild Brands" hints at a few things. It suggests a departure from the sterile, a move towards products that are maybe a bit more adventurous, more playful, or simply more honest about the experience they're meant to provide. The sexual wellness industry has been moving steadily out of the shadows and into the mainstream conversation about health and self-care. A veteran-led, female-fronted company is perfectly positioned to ride that wave. They're not chasing a fad; they helped build the environment that made this shift possible. As one insider recently noted, *"The most successful launches often come from people who've been in the trenches. They see the gaps others miss."* That's the feeling here. We don't have a full product lineup or a launch date yet. But the announcement itself is a signal. It's a sign that experienced players see even more room for growth, for innovation, and for brands that speak directly to consumers in a genuine voice. For professionals watching this space, it's a development to note. It means competition is getting smarter. It means the bar for quality, design, and brand storytelling is being raised by people who know exactly what they're doing. When veterans make a move like this, they're not just starting a company. They're placing a bet on the future direction of the entire industry.