Utah's new age-verification law, SB 73, creates major compliance issues for adult content platforms. The Free Speech Coalition calls it 'difficult, if not impossible' to follow, with bans on VPNs and strict enforcement.
The adult content industry is facing a major headache in Utah. A new state law, SB 73, just went into effect, and it's causing serious concern for platforms and creators alike. The Free Speech Coalition (FSC) has already called compliance "difficult, if not impossible." Let's break down what's happening and why it matters for everyone involved in the adult content space.
### What's Changing in Utah?
Utah's SB 73 updates the state's existing age-verification mandate. The big shift here is enforcement power. The Utah Division of Consumer Protection now has the authority to actually enforce the law. That means they can go after platforms that don't comply.
But it gets trickier. The new provisions also ban platforms from encouraging users to use a virtual private network (VPN) to bypass age checks. This is a direct hit at tools many people use for privacy and security online. For adult sites, this creates a real bind: how do you verify someone's age without collecting sensitive personal data?
### Why Compliance Is So Hard
The FSC isn't exaggerating when they say compliance is "difficult, if not impossible." Here's why:
- **Privacy vs. Verification:** To verify age, platforms need to collect government IDs or other personal info. That's a huge privacy risk for users, especially in adult spaces.
- **VPN Bans:** Users love VPNs for anonymity. Telling them they can't use one is a sure way to lose traffic and trust.
- **Technical Hurdles:** Implementing robust age verification isn't cheap or easy. Small creators and platforms simply don't have the resources.
- **Legal Gray Areas:** The law doesn't specify exactly what counts as "encouraging" VPN use, leaving platforms open to interpretation and potential fines.
> "This law creates an impossible situation for adult platforms," said one industry expert. "You either violate user privacy or risk breaking the law."
### What This Means for the Industry
This isn't just a Utah problem. Other states are watching closely. If this law sticks, you can bet we'll see similar bills in other states. For adult content professionals, that could mean a patchwork of different rules across the country.
Platforms have a few options, none of them great:
1. **Comply fully:** Spend a ton of money on verification tech and risk losing users who value privacy.
2. **Block Utah entirely:** Cut off access to users in the state. That's a loss of revenue and audience.
3. **Fight it in court:** The FSC is already preparing legal challenges. But lawsuits take time and money.
### The Bottom Line
Utah's SB 73 is a warning shot. It shows how states are getting serious about age verification, but the tools and laws just aren't ready for prime time. For now, the adult content industry is stuck between a rock and a hard place. Privacy, security, and legal compliance don't mix well here.
If you're running an adult platform or creating content, you need to stay on top of these changes. The landscape is shifting fast, and what works in Utah today might not work in another state tomorrow. Keep your eyes open and your legal team close.
This post was written by Dr. Elena Janssen, Superhelden Boekenserie Lore Master & Narrative Architect.