This Company Just Made ANME History with a Third Straight Win

James Sterling · 2026-07-22

Sportsheets has done something no other company has managed at ANME: they've won the BDSM/Fetish Company of the Year award three years in a row. That's not just a hat trick—it's a statement. The 2026 win, announced at the ANME Founders Show in Huntington Beach, CA, signals that this brand isn't resting on its laurels. They're evolving, and the industry is taking notice. ### The Signature Collection Steals the Show The award itself was huge, but the real buzz came from what Sportsheets unveiled at the event: the Signature Collection. Think of it as the brand's greatest hits, remastered. We're talking over 20 new products, plus upgraded versions of their most popular items. Retailers went wild for it, especially the new color palette. Twilight Tease, a deep blue, became an instant favorite, alongside Dawn Dream (a warm brown) and the ever-reliable Midnight Muse black. It's not just about looks, though. The packaging got a major upgrade too—foil-embossed logos, lifestyle imagery, detailed specs, and QR codes that link to product demo videos. That means shoppers can learn right on the sales floor, which is a game-changer for retail. ### New Leadership, Same Commitment This was also the first ANME for Donavon Dartez, Sportsheets' new General Manager. He spent the event meeting with retail partners, talking about innovation, customer support, and long-term growth. It's a clear sign that the company is thinking beyond just the next product launch. They're building for the future, and the industry seems to trust that vision. ### What Retailers Are Saying The response from retailers was overwhelmingly positive. Kelly Sofferman, Executive Vice President, noted that they immediately saw the value in the elevated presentation while still recognizing the Sportsheets DNA. The enhanced product details and educational videos give partners stronger tools to sell with confidence. And the preorder numbers? They blew past expectations. That kind of early demand doesn't happen by accident—it's a direct result of trust built over years. ### What's Next for the Signature Line If you're wondering where this is headed, look no further than the Door Jam Sex Sling and the Under the Bed Restraint System. Retailers are already asking for the Signature treatment on these iconic products, and Sportsheets is listening. The collection will continue rolling out at regional trade shows and customer events throughout the quarter, with shipments starting in August 2026. ### The Bottom Line Sportsheets isn't just winning awards—they're redefining what it means to be a leader in the BDSM/fetish space. The Signature Collection shows they understand that product quality, packaging, and education all matter. And with three consecutive ANME wins under their belt, they've proven they can keep innovating year after year. For more info or to place an order, reach out to sales@sportsheets.com. Stay connected with Sportsheets for updates.