How a Third Straight Win Is Redefining a BDSM Powerhouse

Michael Johnson · 2026-07-22

### A Historic Third Win for Sportsheets at ANME 2026 Sportsheets just made history. At the 2026 ANME Founders Show, the company walked away with the BDSM/Fetish Company of the Year award for the third year in a row. That's not just a win -- it's a first. No other company has ever pulled off a three-peat at this event. The award was announced on July 22, 2026, right in Huntington Beach, California. And it wasn't just a trophy moment. It capped off a show where Sportsheets debuted something big: their new Signature Collection. ### What Makes the Signature Collection Different? The Signature Collection isn't just a refresh. It's a full-on evolution. We're talking more than 20 new products, plus upgraded versions of their most popular items. Think of it as the brand's greatest hits, remastered. Retailers loved it. The new color palette got a ton of buzz. Twilight Tease, a deep blue, was the early favorite. Dawn Dream, a warm brown, and Midnight Muse, a classic black, rounded out the top picks. ### Packaging That Does the Heavy Lifting Here's where it gets clever. The packaging got a complete overhaul. There's a foil-embossed Signature logo that screams premium without losing that Sportsheets feel. Every box now includes: - Lifestyle imagery that shows the product in action - Detailed specs and product info - QR codes linking to demonstration videos This isn't just about looking good on a shelf. It's about giving retail staff and shoppers the info they need, right there in the store. No more guessing what something does or how it works. ### The People Behind the Push Donavon Dartez made his first ANME appearance as the new General Manager. He spent the show talking to retail partners about innovation and growth. It's a clear sign that Sportsheets is thinking long-term. Julie Stewart, the CEO, summed it up well: "Being recognized for a third consecutive year is an incredible milestone. This award reflects the passion of our team and our commitment to evolving both our products and the customer experience." Emily Silva, Director of Product & Merchandising, added that the goal was to make it easier for retailers to tell the product story. "From materials to packaging to educational resources, we wanted every detail to help customers shop with confidence." ### What Retailers Are Saying The buzz wasn't just about the new stuff. Retailers are already asking for the Signature look on other favorites, like the Door Jam Sex Sling and the Under the Bed Restraint System. That's a strong signal that the aesthetic is a hit. Kelly Sofferman, Executive Vice President, said the response exceeded expectations. "Retailers immediately recognized the elevated presentation while appreciating that Signature still feels unmistakably Sportsheets." ### Preorders and What's Next Preorders for the Signature Collection blew past expectations after the ANME debut. The collection will roll out at regional trade shows and customer events throughout the quarter. Shipping starts in August 2026. For product info, pricing, or to place an order, contact sales@sportsheets.com. Stay connected with Sportsheets for more updates.