Sportsheets Signature Training Video: What Retailers Need to Know

Eleanor Vance · 2026-09-17

Sportsheets just dropped a new training video for its Signature collection, and if you're a retailer, this is something you'll want to watch. The video, led by Brand Ambassador Rin Musick, walks you through everything you need to know to sell the collection confidently. ### Why This Training Video Matters The Signature collection officially started shipping to retailers after its debut at the ANME Founders Show in July. The response from retail partners was overwhelmingly positive, and now Sportsheets wants to make sure everyone has the tools to introduce it to customers. > "Signature represents an exciting evolution for Sportsheets, and the response we received at ANME reinforced that excitement among our retail partners," said Kelly Sofferman, Executive Vice President at Sportsheets. "Now that the collection is shipping to stores, we want to make sure our partners have the tools and product knowledge to confidently introduce Signature to their customers." ### What's Inside the Signature Collection Signature isn't just a new line—it's a celebration of over 30 years of Sportsheets innovation. The collection brings together new designs and iconic products under one unified brand. Expect: - Elevated materials that feel luxurious - Coordinated packaging for a cohesive look - A versatile range covering restraints, sensory play, positioning, and accessories - Future expansions with beloved items like the Under the Bed Restraint System and No Matter Where ### Your Personal Tour Guide Rin Musick does a fantastic job of making the training approachable and engaging. She highlights key products, materials, features, and benefits, and shows how to layer products together for add-on sales. The hands-on demonstrations give you a close-up look at how everything works, so you can speak about it naturally on the sales floor. ### Feel the Difference The collection is backed by the "Feel the Difference" campaign, which focuses on the tactile experience and quality materials. It's all about that connection-focused design Sportsheets has been known for over three decades. The training video is available now on the Sportsheets YouTube channel. Retail partners can reach out to sales@sportsheets.com for ordering support and sales materials. Signature is shipping now, so don't miss out on bringing this exciting collection to your customers.