Sportsheets Names Donavon Dartez as New General Manager

Sarah Brown · 2026-07-03

Huntington Beach, CA – March 7, 2026 – Sportsheets, a leader in intimate wellness and couples' exploration products, has appointed Donavon Dartez as its new General Manager. This move signals a big step forward for the company as it gears up for its next phase of growth. Dartez brings over 25 years of experience in executive leadership, working with major consumer brands like Fossil Group, Volcom, and DC Shoes. He most recently served as Vice President of Operations at QWW, Inc. His background covers everything from global sourcing to building systems that help businesses scale. ### What Dartez Brings to the Table So, what does this mean for Sportsheets? A lot, actually. Dartez isn't just a suit—he's someone who's been in the trenches. He's led sales teams, developed multi-channel strategies, and managed international manufacturing. That kind of hands-on know-how is rare. - **Strategic growth:** He'll drive new initiatives to expand the brand. - **Operational excellence:** Expect smoother processes behind the scenes. - **Customer partnerships:** Strengthening relationships with retailers and distributors. ### The Team's Take Julie Stewart, CEO and Owner of Sportsheets, couldn't be more excited. "Donavon brings a rare combination of business acumen and entrepreneurial experience," she says. "For over three decades, we've built our reputation on innovation. His leadership will help us keep that going." Kelly Sofferman, Executive Vice President, agrees. "He has a disciplined approach and a deep understanding of both customers and operations. I'm looking forward to working with him." ### Dartez's Vision Dartez himself is ready to hit the ground running. "Sportsheets has an incredible history of creating products that shape the industry," he says. "I'm excited to build on that legacy and guide the next chapter." He'll be at the upcoming ANME Founders Show in Burbank, meeting customers and partners. "I want to listen and learn how we can support their success," he adds. ### Why This Matters For a company that's been around for over 30 years, bringing in fresh leadership is a smart play. Dartez's experience with big lifestyle brands could help Sportsheets reach new audiences. Plus, his focus on operational efficiency means the company can scale without losing its edge. If you're in the industry, keep an eye on this. It's a move that could shake things up in a good way. *For more information, visit sportsheets.com.*