Sportsheets Names Donavon Dartez as New GM for Growth

Emily Davis · 2026-07-03

Sportsheets, a well-known name in intimate wellness and couples' products, just made a big move. They've appointed Donavon Dartez as their new General Manager. This isn't just a routine hire; it's a strategic play to take the company to the next level. Dartez isn't your average executive. He's got over 25 years of experience in consumer goods, lifestyle brands, and global operations. Think Fossil, Volcom, and DC Shoes. That's a lot of know-how from industries where brand loyalty and innovation are everything. ### What This Means for Sportsheets So, what's Dartez going to do? He'll be running day-to-day operations, but that's just the start. His real job is to drive growth, improve how things work, and strengthen relationships with customers. The company's CEO, Julie Stewart, is clearly pumped about it. "Donavon brings a rare combination of business acumen, operational leadership, sales expertise, and entrepreneurial experience," Stewart said. She's been running Sportsheets for over 30 years, so she knows what she's talking about. She believes Dartez can help them build on their legacy of innovation. ### A Background That Fits Perfectly Dartez has held senior roles at some major brands. He was VP of Operations at QWW, Inc., and before that, he worked with Element Brand and Etnies. His specialty? Building systems that support sustainable growth. That's exactly what Sportsheets needs right now. Kelly Sofferman, Executive VP at Sportsheets, agrees. "He brings a thoughtful and disciplined approach to leadership, a deep understanding of both customers and operations," she said. It sounds like they've found someone who can actually get things done. ### What Dartez Himself Says Dartez seems genuinely excited about the opportunity. "Sportsheets has earned a remarkable reputation for innovation, quality, and customer loyalty," he said. He's drawn to the company's history of creating products that shape the industry, not just follow trends. He's also looking forward to meeting partners at the upcoming ANME Founders Show in Burbank. "I am eager to spend time listening, learning, and understanding how we can best support our customers' success," he added. That's a good sign for anyone who works with them. ### The Bigger Picture This appointment is a clear signal that Sportsheets is serious about growth. They're not just resting on their laurels. By bringing in someone with Dartez's background, they're investing in the future. It's about strengthening their foundation and exploring new opportunities. For customers, this could mean better products, smoother service, and more innovation down the line. For the industry, it's a reminder that even established brands need fresh leadership to stay ahead. ### Key Takeaways - **New Leadership:** Donavon Dartez is now General Manager at Sportsheets. - **Experience Matters:** He brings 25+ years from top consumer brands. - **Focus on Growth:** His role is to drive strategy and operational excellence. - **Customer First:** He's already planning to connect with partners at ANME. In short, Sportsheets is positioning itself for the next chapter. With Dartez on board, they're betting on smart leadership to keep them at the forefront of intimate wellness. It'll be interesting to see what comes next.