Sportsheets Just Made ANME History Again: Here's How They Did It

James Sterling · 2026-07-22

### A Historic Third Win at ANME 2026 Sportsheets has done something no other company has ever pulled off at ANME. They just won the BDSM/Fetish Company of the Year award for the third year in a row. That’s a big deal in an industry where trends shift fast and competition is fierce. The award was announced at the 2026 ANME Founders Show in Huntington Beach, California, and it marks a milestone that proves consistency and innovation can go hand in hand. The company didn’t just show up to collect the trophy, though. They used the event to launch their Signature Collection, a line that’s already turning heads. More than 20 new products debuted, alongside upgraded versions of their most popular items. Retailers who stopped by the booth got a first look at what Sportsheets calls “the next evolution of the brand.” ### What Makes the Signature Collection Different The Signature Collection isn’t just about new products. It’s about rethinking the entire experience. The color palette alone sparked conversation. Twilight Tease, a deep blue, quickly became a fan favorite. Dawn Dream, a warm brown, and Midnight Muse, a classic black, rounded out the trio. These colors aren’t just pretty—they’re designed to stand out on shelves and create a cohesive brand identity. But the real innovation is in the packaging. Each box now features a foil-embossed Signature logo that feels premium without being flashy. Inside, you’ll find expanded product info, detailed specs, and QR codes that link directly to demonstration videos. That’s a smart move for retail associates who need to educate customers quickly. It’s also a win for shoppers who want to know exactly what they’re buying before they open the box. ### Leadership Changes and Fresh Energy This year’s ANME show also marked the first appearance of Donavon Dartez as Sportsheets’ new General Manager. He spent the event meeting with retail partners, talking about the company’s commitment to innovation and long-term growth. It’s a sign that Sportsheets isn’t resting on its laurels. They’re bringing in fresh talent to keep the momentum going. “Being recognized as ANME’s BDSM/Fetish Company of the Year for a third consecutive year is an incredible milestone for Sportsheets,” said CEO Julie Stewart. “We are deeply grateful to ANME Founders and StorErotica for this incredible honor, and to our retail partners for their continued trust and support.” ### Retailers Are Already On Board Preorders for the Signature Collection surpassed expectations right after the show. That’s a strong signal that retailers believe in the direction Sportsheets is heading. The company plans to roll out the collection at regional trade shows and customer events throughout the quarter, with shipping starting in August 2026. Retailers are especially excited to see the Signature aesthetic expand to other bestsellers. The Door Jam Sex Sling and the Under the Bed Restraint System are both getting the Signature treatment. That means more consistency across the product line and a better shopping experience for customers. ### What This Means for the Industry Sportsheets’ three-peat at ANME is more than just a trophy. It shows that a company can stay true to its roots while evolving. The Signature Collection proves that premium design and practical education can coexist. For retailers, it’s a chance to offer products that sell themselves, thanks to better packaging and built-in training tools. For customers, it means more confidence when shopping. QR codes on packaging let you watch a demo right in the store. No more guessing how something works or if it’s the right fit. That’s a huge step forward for an industry that often relies on word of mouth and trial and error. ### The Bottom Line Sportsheets didn’t just win an award. They used the moment to launch a collection that could change how retailers and customers think about adult products. The Signature Collection is available for preorder now, and it’s already generating buzz. If you’re a retailer looking to stock something that stands out, this is worth a closer look. For product information, pricing, or to place an order, contact sales@sportsheets.com. Stay connected with Sportsheets for updates on regional shows and product launches.