Sportsheets Hires Donavon Dartez as New GM for Growth

David Davis · 2026-07-03

Sportsheets, a leader in intimate wellness and couples' exploration products, has named Donavon Dartez as its new General Manager. This move signals a big step forward for the company as it looks to build on over three decades of innovation. Dartez brings more than 25 years of executive experience to the role. He's worked with major brands like Fossil Group, Volcom, and DC Shoes, giving him a rare mix of skills in sales, operations, and global sourcing. His most recent role was as Vice President of Operations & Business Development at QWW, Inc. ### What Dartez Will Do at Sportsheets As General Manager, Dartez will handle day-to-day operations and work closely with CEO Julie Stewart and the leadership team. His main goals include: - Driving strategic growth initiatives - Strengthening operational excellence - Enhancing customer partnerships - Positioning the company for its next phase of expansion It's a big job, but Dartez seems ready for it. His background in building systems and processes that support sustainable growth should help Sportsheets keep its edge. ### Why This Matters for the Industry Sportsheets has always been about creating new categories rather than following trends. They've built a reputation for quality and customer loyalty over the past 30 years. Adding someone with Dartez's experience shows they're serious about staying ahead. “Donavon brings a rare combination of business acumen, operational leadership, sales expertise, and entrepreneurial experience,” said Julie Stewart. “His leadership will help us strengthen our foundation and pursue new opportunities.” ### A Leader Who Gets Both Sides What makes Dartez stand out is his ability to understand both the big picture and the nitty-gritty. He's led large sales teams, developed multi-channel strategies, and managed international manufacturing. That kind of range is hard to find. Kelly Sofferman, Executive Vice President of Sportsheets, put it well: “He brings a thoughtful and disciplined approach to leadership, a deep understanding of both customers and operations, and a proven ability to align teams around shared goals.” ### What Dartez Says About the Move Dartez seems genuinely excited about the opportunity. “Sportsheets has earned a remarkable reputation for innovation, quality, and customer loyalty,” he said. “What attracted me most was the company’s history of creating products and categories that have shaped the industry.” He plans to start by listening and learning. Dartez will attend the upcoming ANME Founders Show in Burbank to meet customers, distributors, and industry partners face-to-face. “I am eager to spend time listening and understanding how we can best support our customers’ success,” he added. ### The Bottom Line This appointment is a smart move for Sportsheets. With Dartez on board, the company is well-positioned to keep growing and innovating. If you want to learn more, visit [Sportsheets](https://www.sportsheets.com).