Sportsheets Hires Donavon Dartez as GM for Growth

Emily Davis · 2026-07-03

Sportsheets, a well-known name in intimate wellness and couples' exploration products, just made a big move. They've appointed Donavon Dartez as their new General Manager. This is more than just a new hire—it's a signal that they're gearing up for serious growth. Dartez isn't a stranger to the big leagues. He's spent over 25 years in executive roles at companies like Fossil Group, Volcom, and DC Shoes. He knows how to scale a brand and keep operations running smoothly. Now, he's bringing that know-how to Sportsheets. ### What Dartez Brings to the Table Dartez's background is all about building systems that work. He's led sales teams, managed global supply chains, and helped companies grow without losing their edge. At his last gig as VP of Operations at QWW, Inc., he was an operating partner to the founder. That means he's used to working closely with leadership to get things done. Here's a quick look at his key skills: - Leading large sales organizations - Creating multi-channel growth strategies - Managing international sourcing and manufacturing - Building processes for sustainable growth ### His Role at Sportsheets As GM, Dartez will handle day-to-day operations. He'll work side-by-side with CEO Julie Stewart and the rest of the leadership team. His main focus? Driving growth, improving operations, and strengthening relationships with customers and partners. Julie Stewart, CEO and Owner of Sportsheets, is excited about the hire. "Donavon brings a rare combination of business acumen, operational leadership, sales expertise, and entrepreneurial experience," she said. "For more than three decades, Sportsheets has built its reputation through innovation. I am excited to welcome Donavon to the team." ### Why This Matters This appointment shows Sportsheets is serious about leveling up. They've been a pioneer in the intimate wellness space for over 30 years. Now, they're bringing in someone who can help them navigate the next chapter. Kelly Sofferman, Executive VP at Sportsheets, echoed that sentiment. "Donavon's experience makes him a natural fit for where we are headed. He brings a thoughtful approach to leadership and a deep understanding of both customers and operations." Dartez himself is ready to hit the ground running. "Sportsheets has earned a remarkable reputation for innovation and quality. I am excited to build on that legacy and help guide the next chapter of growth," he said. ### What's Next Dartez will be at the upcoming ANME Founders Show in Burbank. He's looking forward to meeting customers, distributors, and industry partners. "I am eager to listen and learn how we can best support our customers' success," he added. For more info, check out Sportsheets online. This is a smart move for a company that's always been about innovation. With Dartez on board, they're set to keep pushing boundaries.