Sportsheets Names Donavon Dartez as New GM

Emily Davis · 2026-07-03

Sportsheets, a leader in intimate wellness and couples' exploration products, has appointed Donavon Dartez as its new General Manager. The announcement, made on July 3, 2026, from the company's headquarters in Huntington Beach, CA, signals a strategic move to strengthen operations and drive growth. ### A Leader with Deep Industry Experience Dartez brings over 25 years of executive leadership to the role. His background spans consumer products, lifestyle brands, wholesale distribution, and global sourcing. He's held senior positions at major companies like Fossil Group, Volcom, DC Shoes, Etnies, and Element Brand. Most recently, he served as Vice President of Operations & Business Development at QWW, Inc., where he acted as an operating partner to the founder. This isn't just a typical corporate hire. Dartez has a proven track record of building systems that support sustainable growth. He's led large sales teams, developed multi-channel strategies, and managed complex international supply chains. That mix of hands-on operational know-how and big-picture thinking is exactly what Sportsheets needs as it enters its next chapter. ### What This Means for Sportsheets As General Manager, Dartez will oversee day-to-day operations. He'll work closely with CEO and Owner Julie Stewart and the rest of the leadership team. His focus areas include: - Driving strategic growth initiatives - Strengthening operational excellence - Enhancing customer partnerships - Positioning the company for expansion Julie Stewart expressed confidence in the hire. "Donavon brings a rare combination of business acumen, operational leadership, sales expertise, and entrepreneurial experience," she said. "For more than three decades, Sportsheets has built its reputation through innovation and strong customer relationships. I'm excited to welcome Donavon to the team." ### A Company Built on Innovation Sportsheets has been a pioneer in its space for over 30 years. The company is known for creating product categories rather than just following trends. From positioning products to strap-on and couples' exploration gear, they've consistently pushed boundaries. Kelly Sofferman, Executive Vice President, highlighted Dartez's fit. "He brings a thoughtful and disciplined approach to leadership, a deep understanding of both customers and operations, and a proven ability to align teams around shared goals." ### What Dartez Brings to the Table Dartez himself is eager to get started. "Sportsheets has earned a remarkable reputation for innovation, quality, and customer loyalty," he said. "What attracted me most was the company's history of creating products and categories that have shaped the industry." He plans to build on that legacy. His immediate priority is strengthening partnerships and supporting customers. He'll be attending the upcoming ANME Founders Show in Burbank to meet with distributors, retailers, and industry partners face-to-face. "I'm eager to spend time listening, learning, and understanding how we can best support our customers' success," Dartez added. ### Looking Ahead This appointment comes at a pivotal time for Sportsheets. The company has weathered industry shifts and emerged stronger. With Dartez at the helm of day-to-day operations, they're positioning for sustained growth. For more information, visit [Sportsheets](https://www.sportsheets.com).