How Sportsheets Just Made ANME History With a Third Straight Win

Michael Johnson · 2026-07-22

Sportsheets just pulled off something no one has done before at ANME. The company was named ANME's 2026 BDSM/Fetish Company of the Year for the third year in a row, making it the first to ever win that title three consecutive times. That's not just a hat trick; it's a statement about consistency and innovation in a space that's always evolving. ### A Milestone at the ANME Founders Show The award was announced at the ANME Founders Show, where Sportsheets also debuted its new Signature Collection. This wasn't just another product launch. The collection features more than 20 new items, plus upgraded versions of fan favorites. Think of it as the brand's next chapter, and retailers were clearly ready for it. Donavon Dartez, the company's new General Manager, made his first ANME appearance at the show. He spent time with retail partners, talking about how Sportsheets plans to keep pushing boundaries in product design and customer support. It's a sign that the company is thinking long-term, not just coasting on past wins. ### What Makes the Signature Collection Stand Out The Signature Collection is more than a refresh. It's a complete rethinking of how products look, feel, and sell. The color palette is sophisticated: Twilight Tease (a rich blue) is already a favorite, alongside Dawn Dream (a warm brown) and Midnight Muse (classic black). But the real story is the packaging. Every box in the Signature line has been redesigned with a foil-embossed logo that screams premium without losing that unmistakable Sportsheets vibe. Inside, you'll find expanded product info, detailed specs, and QR codes that link directly to demonstration videos. That means both retail staff and customers can get answers right on the sales floor, no guesswork needed. ### Retailers Are Already On Board Preorders for the Signature Collection exceeded expectations right out of the gate. That's a strong vote of confidence from retailers who've been in the game long enough to know what works. They're especially excited to see the Signature aesthetic expand to other best-sellers like the Door Jam Sex Sling and the Under the Bed Restraint System. Kelly Sofferman, Executive Vice President at Sportsheets, summed it up well: "Retailers immediately recognized the elevated presentation while appreciating that Signature still feels unmistakably Sportsheets." It's that balance of fresh and familiar that seems to be winning people over. ### What's Next for Sportsheets The Signature Collection will continue its rollout at regional trade shows and customer events throughout the quarter, with shipments starting in August 2026. If you're a retailer looking to get your hands on these products, you can reach out to the sales team at sales@sportsheets.com. This three-peat at ANME isn't just a trophy on the shelf. It's proof that Sportsheets is doing something right, and the Signature Collection suggests they're not slowing down anytime soon.