Why a Spanish Radio Show Just Made Pleasure Talk Normal

Michael Miller · 2026-09-25

A Spanish radio station recently did something that still feels rare in mainstream media: it talked about female pleasure like it was the most normal thing in the world. And honestly? That's a bigger deal than it sounds. SVAKOM, a pleasure product brand, sent two of its people—Iker Pérez and Estef Palacios—to join the *Lovin' You* program on Onda Cero. They sat down with hosts Nacho Arias and Silvia Sáenz and just... talked. About sexuality, oral stimulation, and how pleasure products can help people figure out what they actually like. No awkward jokes. No nervous laughter. Just a real conversation. ### Breaking the Silence Around Pleasure Here's the thing: even though we've come a long way in how we talk about sex, female pleasure still gets wrapped up in stigma and misinformation. It's getting better, but there's still this weird discomfort hanging around. SVAKOM's whole point is to change that by bringing these talks into everyday spaces. Not just in bedrooms or private chats—but on mainstream radio, where anyone might stumble onto it while flipping channels. > "The more comfortable we become talking about pleasure, the less taboo there is left to break." That's the idea. When people hear honest conversations about pleasure, it normalizes the topic. It replaces embarrassment with curiosity. And that's how change actually happens—one conversation at a time. ### Curiosity Creates Conversation One product that got people talking in the studio was Klitty, SVAKOM's cat-inspired clitoral stimulator. It's designed around oral-inspired sensations, packing in: - 10 licking modes - 3 suction intensities - 10 vibration patterns The idea is to let people experiment and find what works for them. And the playful design? That's intentional. Exploration doesn't have to be serious or clinical. It can be fun. But here's the deeper point: products can spark curiosity, and curiosity sparks conversation. New ways of experiencing pleasure open doors to talking about bodies, preferences, and experiences that haven't always been easy to voice. Based on the reaction in the *Lovin' You* studio, Klitty definitely got people talking. ### Making Pleasure Part of the Everyday For SVAKOM, mainstream visibility isn't just about getting attention. It's about *how* pleasure gets discussed—as a natural part of life, not something to hide. The company thanked Nacho Arias, Silvia Sáenz, and the whole *Lovin' You* team for creating that space and welcoming their team on the show. Because the more comfortable we all get talking about pleasure, the less taboo there is left to break. And that's something worth tuning in for.