Simon Smith Returns as Lovehoney Sales Director for Americas

Jessica Brown · 2026-06-16

Lovehoney Group has made a big move to strengthen its commercial leadership. The company just announced that Simon Smith is coming back as Sales Director for the Americas. He officially rejoined the team on June 16, 2026, and he'll be overseeing all sales activities across the region. This is a key part of Lovehoney's ongoing expansion and customer engagement strategy. Smith knows the sexual wellness industry inside and out. He brings a deep understanding of the category, strong relationships with key partners, and a proven track record of delivering sustainable growth. His return is expected to give Lovehoney Group a major boost in the American markets. ### Why Simon Smith's Return Matters Smith isn't just any executive. He's someone who's been in the trenches and knows what works. Having him back means Lovehoney Group gets a leader who already understands the company's culture and goals. That's a huge advantage when you're trying to scale quickly and stay ahead of competitors. His experience includes navigating complex retail partnerships and driving revenue in a fast-moving industry. For Lovehoney, that's exactly the kind of expertise needed to grow their footprint in the U.S. and beyond. ### What Smith Said About His New Role When asked about his appointment, Smith kept it real. He said he was "delighted to be returning to a company he knows well." He also mentioned he's looking forward to working closely with customers and colleagues to build on existing successes. That kind of enthusiasm is contagious, and it's likely to energize the whole team. ### Key Highlights from This Announcement - **Leadership stability**: Smith's return signals that Lovehoney Group values experience and continuity. - **Focus on the Americas**: This role is all about strengthening the company's position in North and South America. - **Industry connections**: Smith's existing relationships will help open doors and speed up partnerships. - **Growth mindset**: The company is clearly investing in commercial leadership to fuel expansion. ### What's Next: Meet Smith at the ANME Show If you're planning to attend the upcoming ANME show, you'll get a chance to meet Smith in person. He'll be at the Lovehoney Group booth, which is number 30/31/46. The company will also be showcasing its latest product innovations and developments there. It's a great opportunity to connect, ask questions, and see what's coming next. ### The Bigger Picture for Lovehoney Group This move is part of a larger strategy. Lovehoney Group has been ramping up its efforts to capture more market share in the Americas. By bringing back a seasoned leader like Smith, they're showing they're serious about long-term growth. It's not just about filling a position—it's about building a team that can execute at a high level. For professionals in the adult content and sexual wellness space, this is a development worth watching. It signals that Lovehoney Group is doubling down on its commercial operations and looking to innovate. Whether you're a partner, competitor, or just someone following the industry, Smith's return is a sign that big things are on the horizon. In short, this is more than a simple hire. It's a statement of intent. Lovehoney Group is positioning itself for the next phase of growth, and Simon Smith is going to be at the center of it.