SHOTS' Le Désir Collection: The Seduction Secret Retailers Can't Ignore

William Moore · 2026-09-30

SHOTS just dropped a new lingerie collection, and it's already turning heads. The Le Désir by SHOTS line is designed in-house, inspired by that flirty Parisienne vibe, and built to make every woman feel powerful. With 15 new styles across bodies, bodystockings, babydolls, dresses, and harness sets, there's something for everyone. And the best part? It's all available in both One Size (S-XL) and Queen Size (XXL-5XL) from day one. That's 30 SKUs ready to ship. ### Inspired by Paris, Designed to Empower SHOTS built this collection around three pillars: Parisian inspiration, an empowering fit, and premium quality construction. The result is a range that feels both luxurious and accessible. Let's break down the key pieces: - **Jordan, Matilda, and Melia** bring the strappy, open-work, and lace essentials. Think bodies, a bodystocking, and a mini dress that hug your curves in all the right places. - **Lola and Olympia** deliver the statement pieces. From a strappy set and matching dress to a babydoll and a crotchless body, these are for when you want to make an entrance. - **Roxy** takes things into leopard-print open-knit and mesh. A cat suit, a cheeky dress, and a crotchless bodysuit that's equal parts fierce and playful. - **Sweeney** rounds out the lace edit with a stunning bodystocking. - **Stupid Cupid** closes the collection with a red heart-shaped harness and heart open set. It's bold, playful, and perfect for a fun night in. "Confidence is the new seduction, and that's exactly what this collection is built on," says Sian, Lingerie Designer at SHOTS. "By offering all 15 styles in One Size and Queen Size from the start, retailers can put the full Le Désir story on the shelf for every customer, not just a selection of it." ### One Size and Queen Size, from Day One Here's what sets this launch apart: SHOTS isn't waiting to add plus sizes later. Every single style ships in both One Size (S-XL) and Queen Size (XXL-5XL) simultaneously. That means retailers can offer a flattering fit for everybody from the very first order. No more telling a customer, "Sorry, we don't have your size." The collection spans from accessible everyday essentials to show-stopping statement pieces, giving stores a full range to build an assortment around. ### Ready for the Shelf, on Day One SHOTS is backing the launch with a full campaign, including new hero imagery and campaign creative that retail partners can use on their own channels. All 30 SKUs are available now through the company's B2B platform, with swift global delivery from their headquarters in Beneden-Leeuwen, The Netherlands. So whether you're a retailer looking to refresh your lingerie section or just someone who appreciates well-designed intimates, Le Désir by SHOTS is worth a closer look. It's not just about selling lingerie; it's about selling confidence. And that's something everyone wants.