SHOTS' Le Désir Collection: The Seduction Secret Retailers Need to Know

Sarah Williams · 2026-09-30

SHOTS just dropped a lingerie collection that's making waves in the adult retail world. The Le Désir by SHOTS line is designed in-house by the company's own lingerie designer, and it's inspired by a flirty Parisienne attitude to empower the woman who wears it. With 15 new styles across bodies, bodystockings, babydolls, dresses, and harness sets, this launch is a big deal for retailers looking to refresh their shelves. And the best part? All 30 SKUs are available in both One Size (S-XL) and Queen Size (XXL-5XL) from day one. That's right—no waiting for plus sizes to be added later. ### Inspired by Paris, Designed to Empower SHOTS built this collection around three pillars: Parisian inspiration, an empowering fit, and premium quality construction. The range includes several distinct lines, each with its own vibe. Jordan, Matilda, and Melia bring strappy, open-work, and lace essentials, covering bodies, a bodystocking, and a mini dress. Lola and Olympia deliver the statement pieces, from a strappy set and matching dress to a babydoll and a crotchless body. Roxy takes things into leopard-print open-knit and mesh with a cat suit, a cheeky dress, and a crotchless bodysuit. Sweeney rounds out the lace edit with a bodystocking. And then there's Stupid Cupid, a red heart-shaped harness and heart open set for a bolder, more playful statement. > "Confidence is the new seduction, and that's exactly what this collection is built on. By offering all 15 styles in One Size and Queen Size from the start, retailers can put the full Le Désir story on the shelf for every customer, not just a selection of it." – Sian, Lingerie Designer at SHOTS ### One Size and Queen Size, from Day One What sets this launch apart is the inclusive sizing strategy. SHOTS is shipping every one of the 15 styles in both One Size (S-XL) and Queen Size (XXL-5XL) simultaneously. That means retailers can offer a flattering fit for everybody from the very first order, rather than adding plus sizes later. The range spans from accessible everyday essentials to statement pieces, giving stores a full collection to build an assortment around. It's a smart move that acknowledges the diversity of customers and ensures everyone feels included. ### Ready for the Shelf, on Day One SHOTS is backing the new Le Désir collection with a full campaign, including new hero imagery and campaign creative available to retail partners for their own channels. All 30 SKUs are available now through the company's B2B platform, with its usual swift global delivery from the Beneden-Leeuwen headquarters. For retailers, this means they can quickly stock up and start selling without delay. The campaign assets help create a cohesive in-store and online presence, making it easier to attract customers and drive sales. ### Why This Matters for Your Store In a competitive market, having a collection that caters to a wide range of body types from the get-go is a significant advantage. It shows customers that you value inclusivity and are committed to providing options for everyone. Plus, the Parisian-inspired designs add a touch of elegance and allure that can set your store apart. Whether your customers are looking for everyday lace or something more adventurous, the Le Désir collection has something for them. So if you're a retailer looking to update your lingerie offerings, this collection is worth checking out. With its empowering fit, premium construction, and inclusive sizing, it's poised to be a hit. And with the full campaign support, you'll have everything you need to make it a success in your store.