Why Sexual Wellness Brands Are Finally Getting the PR They Deserve

Sarah Davis · 2026-08-07

When Kathryn Byberg started Little Leaf Agency back in 2021, she had a simple but bold hunch: sexual wellness brands deserve better communications professionals. Five years later, that hunch has turned into a thriving agency that's celebrating its fifth anniversary. That's no small feat in an industry that still carries plenty of stigma. The truth is, the sexual wellness space has always been tricky to market. It sits at the intersection of health, intimacy, and personal care, which means it requires a special kind of communicator. You can't just slap together a press release and hope for the best. You need someone who understands the nuance, the sensitivity, and the cultural shifts happening around sexuality. ## What Little Leaf Got Right From Day One Byberg's founding premise was that sexual wellness brands were being underserved by traditional PR firms. Most agencies either treated them with kid gloves or didn't take them seriously at all. Little Leaf flipped that script. Instead of shying away from the topic, the agency leaned in. They built a team that genuinely understands the landscape, from intimate wellness products to sexual health education. That focus has allowed them to secure meaningful media placements and build authentic connections with journalists who cover the space. > "Sexual wellness brands deserve better communications professionals." — Kathryn Byberg, Founder & CEO, Little Leaf Agency That quote from the anniversary announcement isn't just a tagline. It's the operating principle that has guided the agency through five years of growth. And growth there has been. ## The Numbers Tell a Story Since launching in 2021, Little Leaf has expanded its client roster significantly. While the agency doesn't publicly share revenue figures, the fact that they're still standing after five years in a niche market says a lot. The sexual wellness industry itself has been booming, with market analysts projecting continued growth through 2026 and beyond. What's driving this growth? A few key factors: - Increased mainstream acceptance of sexual wellness as a legitimate health category - More media outlets willing to cover topics that were once considered taboo - A younger generation of consumers who prioritize sexual health and intimacy - The rise of direct-to-consumer brands that need sophisticated PR strategies ## Why This Matters for the Industry Little Leaf's anniversary is more than just a milestone for one agency. It's a signal that the sexual wellness industry has matured. Five years ago, many brands struggled to find PR representation. Today, there's a dedicated agency that's proven the model works. That shift benefits everyone. Brands get better representation. Journalists get better story pitches. And consumers get better information about products and services that can genuinely improve their lives. ## The Road Ahead As Little Leaf moves into its next five years, the challenges are different but no less real. The media landscape keeps evolving, and staying relevant requires constant adaptation. But if the first half-decade is any indication, this agency knows how to grow with the times. For sexual wellness brands looking for PR support, the takeaway is clear: you no longer have to settle for generic communications help. There's a specialist out there who understands your unique needs and has the track record to prove it. Here's to another five years of better communications for an industry that deserves it.