SASHA's CEO Thomas Eriksson on Adult Site Broker Talk

Amanda Miller · 2026-07-14

Thomas Eriksson, the founder and CEO of SASHA (Safe Share), recently sat down with Bruce on the Adult Site Broker Talk podcast. And honestly, the conversation was packed with insights you won't want to miss. Eriksson is a Danish tech leader who's been quietly building something pretty revolutionary. His company focuses on watermarking technology that could change how we think about image ownership online. We're talking about a system that actually embeds ownership and consent directly into the pixels of an image. Sounds futuristic, right? But it's already here. ### What Exactly Is SASHA? SASHA stands for Safe Share. It's a Denmark-based company built on a simple idea: sharing images should come with built-in trust. Their patented "in-pixel" signature technology hides a digital signature inside images. The cool part? That signature stays there even if someone edits, crops, or screenshots the image. So protection doesn't stop at upload. For trust and safety teams, this is huge. The signature travels with the image across the internet, making it possible to track ownership and consent long after the original post. That's a game-changer for anyone dealing with image abuse. ### Why This Matters for the Adult Industry Let's be real for a second. The adult industry has always been at the front lines of digital rights and consent battles. Non-consensual intimate imagery is a massive problem. SASHA's technology offers a way to embed consent information directly into content from the start. That means creators can prove ownership and platforms can enforce policies more effectively. Bruce, the host of Adult Site Broker Talk and CEO of Adult Site Broker, put it this way: "Thomas was a very interesting guest. He has created an image protection system that could be groundbreaking for our industry." And he's not wrong. ### From EdTech to Image Protection Eriksson's background is actually in education technology and medical technology. He built companies in both spaces before turning his attention to image abuse. That mix of experiences gave him a unique perspective on how to solve complex problems with simple tech. SASHA has already gained international recognition. The company presented at the EU Presidency Meeting for Digital Affairs and snagged a 2025 World Summit Award. Not bad for a startup that started with a mission to end online image abuse. ### How SASHA Works Here's the simple version: - **Hidden signatures**: Each image gets a unique, invisible signature embedded in its pixels. - **Permanent attachment**: The signature stays even after edits, resizing, or format changes. - **Cross-platform tracking**: The signature follows the image wherever it goes online. - **Consent verification**: Platforms can check if an image has proper consent attached. This isn't just for adult content. SASHA works with creators, businesses, social media platforms, and anyone who needs image protection at scale. The tech supports copyright enforcement, brand protection, enterprise security, and efforts to combat non-consensual imagery. ### Listen to the Full Episode Starting today, you can hear the whole conversation on Adult Site Broker Talk. Eriksson dives deep into the technology, the mission, and what's next for SASHA. It's a must-listen for anyone in the adult industry who cares about content protection and creator rights. You can follow SASHA on X (formerly Twitter) at @SASHA_safeshare. And if you're looking to buy or sell adult websites, Adult Site Broker is the place to go. They've earned the nickname "the ethical broker" for good reason. Bruce himself is a two-time nominee for XBIZ Community Figure of the Year, and Adult Site Broker Talk was a 2026 AVN Award nominee for Favorite Adult Podcast. ### The Bottom Line Image abuse isn't going away on its own. But with tools like SASHA's in-pixel signature technology, we finally have a way to fight back. It's about time the industry had a real solution for consent and ownership. Thomas Eriksson is doing important work. And this episode of Adult Site Broker Talk gives you a front-row seat to the conversation.