How Roxana Chirila Turned AWSummit Into a Multi-Vertical Powerhouse

Sarah Davis · 2026-08-11

If you've been tracking the adult industry's biggest events, you've probably heard of AWSummit. But you might not know the person steering the ship. Roxana Chirila, CEO and Owner of AW Media Entertainment, is this week's guest on Adult Site Broker Talk, and her story is a masterclass in reinvention. Roxana didn't just inherit a successful event. She rebuilt one from the ground up. What started as a cam-show gathering in Mamaia, Romania, has evolved into AWSummit Bucharest, a multi-vertical summit that now pulls in affiliate marketers, digital companies, monetization platforms, entrepreneurs, and content creators from the eCommerce, Nutra, iGaming, and Adult industries. That's a serious shift in scope, and it didn't happen by accident. ### From Beach Town to Global Stage The original event in Mamaia was a small, niche gathering. Roxana saw the potential to grow it beyond that single vertical. She brought the affiliate marketing industry into the mix, essentially tearing up the old playbook and writing a new one. That decision changed the event's trajectory completely. Instead of just being a place for cam models to network, it became a hub for the broader performance marketing sector. It's the kind of pivot that requires vision and a willingness to take risks. And she didn't stop there. ### Building a Portfolio Beyond Summits Roxana's company, AW Media Entertainment, now runs a portfolio that goes well beyond the main summit. She introduced business retreats in Ibiza and Thailand, creating spaces for industry professionals to connect in more intimate settings. She also expanded into Affiliate White Sensation and launched a custom events division that designs personalized experiences for clients across the industry. Her role covers strategy, partnerships, and growth across all these initiatives. She's the connective tissue between models, platforms, affiliates, agencies, and brands. It's a lot of moving parts, but it all feeds back into the same goal: making the adult business ecosystem stronger and more interconnected. ### What's Next for AWSummit Bucharest AWSummit Bucharest returns September 21 through 23. The event will bring together players from across the digital landscape, and it's shaping up to be a key date on the calendar for anyone serious about monetization and growth in this space. Bruce, the host of Adult Site Broker Talk and CEO of Adult Site Broker, had this to say about the conversation: > "It was great to hear from Roxana about all the events her company puts on. They are a very important promoter in the adult space." That's high praise coming from someone who's been nominated twice for XBIZ Community Figure of the Year. His show, Adult Site Broker Talk, was also a 2026 AVN Award nominee for Favorite Adult Podcast. ### Why You Should Listen If you're thinking about expanding your own business into new verticals or just want to understand how the adult industry's event landscape is shifting, this episode is worth your time. Roxana's approach to growing AWSummit is a practical example of how to take a core idea and scale it without losing its identity. Adult Site Broker, known as "the ethical broker" for its business practices, helps people buy and sell websites in the adult space. The episode is available starting today, so you can hear the full story straight from Roxana herself. Whether you're an affiliate, a platform owner, or a creator, there's something to learn from how she's built her company. It's not just about hosting events; it's about creating connections that last long after the conference hall empties out.