How a Radio Interview Sparked a National Conversation About Pleasure

William Moore · 2026-09-25

Have you ever wondered what it takes to break a cultural taboo? It might start with a simple conversation on mainstream radio. That's what happened recently when pleasure product brand SVAKOM took their mission to the airwaves of Spain's Onda Cero station, appearing on the popular "Lovin' You" program. SVAKOM's team, Iker Pérez and Estef Palacios, sat down with hosts Nacho Arias and Silvia Sáenz for a chat that was anything but typical. They talked openly—and with surprising humor—about female sexuality, oral stimulation, and how pleasure products can be tools for self-discovery. This wasn't just another product plug. It was a signal. A sign that we're finally reaching a point where discussing pleasure doesn't have to happen in whispers behind closed doors. ### Breaking the Silence Around Female Pleasure Let's be real for a second. Despite all the progress we've made, there's still a thick layer of stigma, misinformation, and plain old discomfort wrapped around the topic of female pleasure. It's like we've upgraded from a dial-up modem to fiber optic for every other conversation, but this one is still stuck on a bad connection. For SVAKOM, the goal wasn't just to sell a product. It was to change the conversation itself. By stepping into an everyday space—a radio show people listen to during their morning commute or while making dinner—they helped normalize the topic. The "Lovin' You" segment showed that these discussions can be lighthearted, positive, and, most importantly, a regular part of life. Creating these spaces is crucial. It's where embarrassment gets swapped out for understanding. Where confusion turns into curiosity. As one listener might have thought, "If they're talking about it on the radio, maybe it's okay for me to think about it too." ### How a Product Named Klitty Opened Doors The conversation naturally turned to a specific product: SVAKOM's Klitty. Now, this isn't your average product. It's a cat-inspired clitoral stimulator designed around oral-inspired sensations. But here's the thing—it became more than just a gadget in this talk. It became a conversation starter. Klitty packs a lot into its playful design: - 10 distinct licking modes - 3 different suction intensities - 10 vibration patterns The idea is to encourage exploration. To let users play with different sensations and figure out what truly works for them. This reflects a core philosophy at SVAKOM: exploration doesn't have to be a serious, clinical affair. It can be fun. It can be playful. And that's where the magic happens. A product creates curiosity. But then that curiosity spins around and creates conversation. New experiences with our own bodies open up dialogues about preferences and desires that we might have never given voice to before. Judging by the reaction in the studio that day, Klitty definitely got people talking. You could almost hear the mental gears turning across the nation. ### Making Pleasure a Part of Everyday Life This is why mainstream visibility matters so much. It's not just about getting more attention. It's about *how* the topic gets attention. Is it treated as something secretive and shameful? Or is it discussed as a natural, healthy part of the human experience? SVAKOM's appearance pushed it toward the latter. They're aiming to integrate these conversations into the daily fabric of life, the same way we talk about nutrition, exercise, or mental health. Because when something is part of the everyday, it loses its power to shock or shame. We owe a nod to the hosts and producers who made that space safe and welcoming. It takes courage to steer a mainstream program into these waters. But the payoff is a cultural shift. Think about it. The more comfortable we get saying the words out loud—the more we normalize these discussions in broad daylight—the less power the taboo holds. Each public conversation chips away at the silence, making it easier for the next person to speak up, to ask a question, or to simply understand themselves a little better. It's a reminder that change often starts not with a shout, but with a conversation. And sometimes, that conversation begins on the radio.