Two ProDx Health Leaders Just Landed the Industry's Most Coveted Nods

Sarah Williams · 2026-10-31

When a company quietly becomes the standard everyone else measures against, people start paying attention. That's exactly what's happened with ProDx Health and its flagship at-home testing kit, Pro13. And now, for the second year running, two of the company's top people are back in the awards spotlight. ### The Nominations That Turned Heads XBIZ just announced its 2027 Executive Awards nominees, and ProDx Health walked away with two of the most sought-after nods in the bunch. - **Dustin Rybka** earned a nomination for Marketing Exec of the Year. He's the kind of marketer who treats a campaign like a puzzle worth solving, and the industry has clearly noticed. - **Dr. Andreas Kogelnik** (most people just call him Dr. K) picked up a Progressive Leadership Award nomination. As founder and CEO, he's been the steady hand behind Pro13's rise. These aren't participation trophies. The competition here is genuinely fierce, and both men need their peers to step up and vote to bring home that famous black trophy. ### Why Pro13 Keeps Winning People Over Here's the thing about Pro13: it was the first at-home PASS-certified testing kit of its kind. Over the past two years, it hasn't just held its ground, it's become the gold standard for at-home testing and beyond. That kind of staying power doesn't happen by accident. It comes from building something people actually trust, then backing it up with a team that cares about getting the details right. > "Dustin and I are honored to have made the impressive nominee list again. Last year, we won Emerging Web Brand of the Year at this ceremony, so this awards show is very special to us. Thank you to everyone who helped us get nominated and, of course, XBIZ." — Dr. K, founder and CEO of ProDx Health Last year's Emerging Web Brand win clearly lit a fire under the team. Now they're chasing something even bigger. ### How Voting Works If you're in the industry and want to show some love, here's the rundown: - Head to XBIZ.net and look for the 2027 XBIZ Exec Awards section under the Adult Entertainment Community area. - Cast your vote for both Rybka and Dr. K. - Voting stays open through November 6th, so don't sit on it too long. The XBIZ Exec Awards are handed out at two annual ceremonies tied to XBIZ 2027 in Los Angeles. The adult entertainment edition goes down on January 8th, which means the clock is ticking. ### What Comes Next Awards are nice, but they're really just a reflection of something more important: a company that's earned its place. ProDx Health built its reputation one test kit at a time, and the recognition is catching up with the work. For the full list of nominees, you can check the official XBIZ announcement. And if you want to see what all the fuss is about, the Pro13 home collection kit is available now through ProDx Health's best-sellers lineup. Whether or not the black trophy comes home this year, one thing's clear: ProDx Health isn't going anywhere. And honestly? The industry is better for it.