PR Secrets Revealed at San Diego Comic-Con 2026

Amanda Miller · 2026-07-13

Star Factory PR founder Alexander Raymond, also known as Monstar, is set to join the "How To Get News Coverage" panel at San Diego Comic-Con 2026. He'll teach creators how to earn comic book publicity, media coverage, interviews, and industry attention. ### What's This Panel All About? The panel takes place on Thursday, July 23, 2026, at 10:30 AM in Room 10. It's designed for creators, independent publishers, writers, artists, crowdfunding campaigns, and small press companies. The goal? To help you understand how to generate meaningful media attention in a crowded market. "Creating a great product is only half the battle," says Alexander Raymond. "Whether you're launching your first Kickstarter or publishing your tenth graphic novel, you need a publicity strategy that helps your project stand out. Effective comic book PR is about creating stories that editors want to cover and readers want to share."  ### Who Is Alexander Raymond? For more than twenty years, Raymond has built a career helping creators, entertainers, publishers, and brands secure high-profile media exposure. Since founding Star Factory PR in 2004, he's developed successful campaigns for award-winning talent and companies. He's also the creator of the Monstar Horror Universe, which includes the horror comic series *Rise of the Femonsters*. That series blends classic monster mythology with modern storytelling. His dual experience as both a publicist and creator gives him a unique perspective. He understands the challenges independent comic book publishers face when trying to build awareness in an increasingly competitive marketplace.  ### What You'll Learn at the Panel During the session, Raymond will cover practical marketing and publicity strategies. Here's what you can expect: - How to write newsworthy press releases that actually get read. - Tips for pitching editors effectively without being annoying. - Ways to identify compelling story angles that editors love. - How to build long-term relationships with journalists. - Strategies for maximizing media opportunities before, during, and after crowdfunding campaigns, convention appearances, and new releases. ### Why This Matters for Creators Small press publishers often wonder: What makes the difference between a project that gets news coverage, previews, and interviews—and one that doesn't? Comics journalists on the panel will tell you exactly what they're looking for in your submission. It's about understanding their needs and crafting pitches that meet them. San Diego Comic-Con is the world's premier celebration of pop culture. It attracts creators, publishers, media outlets, retailers, filmmakers, and fans from around the globe. The convention has become one of the industry's most influential events for discovering new talent, announcing major projects, and networking with professionals across comics, entertainment, publishing, television, film, gaming, and collectibles. ### Who Should Attend? Comic book creators, publishers, aspiring professionals, and members of the media are all encouraged to attend. You'll gain practical insights into earning press coverage and developing a long-term publicity strategy that supports sustainable career growth. This isn't just about one panel—it's about building a foundation for your future. Learn more about San Diego Comic-Con at their official website. For more on Alexander Raymond AKA Monstar, visit his site. ### Final Thoughts If you're serious about getting your work noticed, this panel is a must-attend. The secrets to earning press coverage aren't magic—they're strategies you can learn and apply. And at Comic-Con, you'll hear them straight from the experts.