pjur's SELF-LOVE SEASON: Rethinking Intimate Wellness for Every Stage of Life

Dr. Eleanor Vance · 2026-10-05

**Date:** October 5, 2026 | **Location:** Wasserbillig, Luxembourg — When was the last time you truly checked in with yourself? Not just a quick "How am I doing?" but a real, honest conversation about what your body and mind need. That's the heart of pjur's new Q4 campaign, SELF-LOVE SEASON. It's all about making space for the conversations we often avoid—especially around intimacy and intimate health. ### Why This Campaign Matters We live in a world that's constantly go, go, go. Self-care often gets reduced to bubble baths and face masks, but true wellness runs deeper. It includes how we care for our intimate health, how we understand our bodies, and how we navigate the changes that come with different life stages. pjur gets that. With SELF-LOVE SEASON, they're putting these topics front and center, creating room for the stuff that's still too rarely discussed openly. ### Your Body Changes—And That's Okay Here's the thing: what feels good and what your body needs can shift over time. Puberty, pregnancy, menopause, aging—each stage brings new experiences and changes that can affect intimate wellbeing. Knowing your own body and being open about these developments can help you recognize changing needs and shape your intimate health in a way that feels self-determined. It's not about fighting change; it's about understanding it. ### Creating Space for Real Conversations As part of SELF-LOVE SEASON, pjur is teaming up with experts and organizations to bring different perspectives on physical and mental wellbeing into focus. The goal? To tackle the questions that often get brushed aside: - How does the body change over the course of life? - What role does self-care play in personal wellbeing? - How can intimate health and intimacy be supported during different stages of life? Through accompanying content, pjur explores these facets of self-care, offering sound information and encouraging open conversations. It's about creating a space where you can approach physical changes and individual needs with confidence. > "Self-love isn't selfish. It's essential. And it starts with understanding your own body and its needs." — Dr. Eleanor Vance ### Products Designed for Your Personal Needs SELF-LOVE SEASON isn't just talk—it's backed by selected products from the pjur range that address different needs related to intimacy and wellbeing. - **pjur med:** Highly tolerable products with natural and nature-identical ingredients. Specially developed for sensitive skin, they're perfect for anyone who prioritizes tolerability. - **pjur INFINITY:** Combines 30 years of experience in lubricant development. The silicone- and water-based formulations offer different properties and application options, and they're free from preservatives. - **pjur ORGANIC:** Skin-friendly intimate care with ingredients of natural, vegan origin. From lubricant to cleansing to care, this range covers various aspects of a personal self-care routine. ### A Campaign for Health, Safety, and Conscious Intimacy With SELF-LOVE SEASON, pjur aims to make knowledge about intimate health, physical changes, and self-care more accessible. They want to encourage people to approach different stages of life in an informed and open way. At the same time, the campaign showcases the versatility of pjur products and how they can support different needs related to intimate health, wellbeing, and intimacy. So, as the year winds down, why not take a moment to focus on you? SELF-LOVE SEASON is a reminder that caring for your intimate health is a vital part of overall wellness. And it's never too late to start the conversation.