pjur's SELF-LOVE SEASON: A Campaign That Changes the Conversation

Eleanor Vance · 2026-10-05

### Why This Campaign Matters Now pjur just launched its Q4 campaign, SELF-LOVE SEASON, and it's not your typical product push. The brand is creating space for conversations about intimate health, self-care, and the changes our bodies go through over time. It's a refreshing shift from the usual silence around these topics. We all know that what feels good and what our bodies need can shift as we age. Different life stages bring new experiences that affect our intimate wellbeing. Knowing yourself and being open about these changes can help you adapt and take charge of your health. ### Creating Room for Real Talk As part of SELF-LOVE SEASON, pjur is teaming up with experts and organizations to bring different perspectives on physical and mental wellbeing into focus. The campaign tackles questions that often get brushed aside: - How does the body change over the course of life? - What role does self-care play in overall wellbeing? - How can we support intimate health during different stages? Through accompanying content, pjur explores these facets of self-care, offering sound information and encouraging open conversations. It's about making knowledge accessible and helping people approach life's changes with confidence. ### Products Designed for Your Needs The campaign also highlights selected products from the pjur range, each addressing different needs related to intimacy and wellbeing. - **pjur med**: Highly tolerable products with natural and nature-identical ingredients. Ideal for sensitive skin and those who prioritize gentleness. - **pjur INFINITY**: Combines 30 years of lubricant expertise. Silicone- and water-based formulas offer various properties, all free from preservatives. - **pjur ORGANIC**: Skin-friendly intimate care with natural, vegan ingredients. Covers everything from lubricant to cleansing and care. These products aren't just about function; they're about supporting your personal self-care routine at every stage. ### A Campaign for Health, Safety, and Conscious Intimacy With SELF-LOVE SEASON, pjur aims to make knowledge about intimate health, physical changes, and self-care more accessible. The goal is to encourage people to approach different life stages in an informed and open way. At the same time, the campaign showcases the versatility of pjur products and how they can support various needs related to intimate health, wellbeing, and intimacy. > "Self-love isn't a luxury—it's a necessity. And it starts with understanding your body and its evolving needs." So, whether you're navigating a new chapter or just looking to be more mindful, SELF-LOVE SEASON offers a space to learn, explore, and embrace your wellbeing. It's a reminder that taking care of yourself is a year-round commitment, not just a seasonal trend.