pjur's SachetCard Dispenser Debuts at SEX NOW Exhibition

Dr. Elena Janssen · 2026-02-09

Let's talk about something that's changing how we experience intimacy products. It's February 2026, and there's a new interactive feature at the SEX NOW exhibition in Düsseldorf. Visitors can now take home free product samples from a sleek, modern dispenser. This isn't your typical promotional gimmick. It's a thoughtful tool designed to spark curiosity and lower barriers. After first appearing at an event in Cologne earlier in the month, this dispenser has found its perfect home. The SEX NOW setting is all about exploring contemporary conversations around sexuality and social change. So, this tool fits right in. ### What Exactly Is the SachetCard Dispenser? Think of it as a bridge between a brand and your personal space. The pjur SachetCard Dispenser lets visitors grab free SachetCards. Each card contains two different product samples to try at home, in private, on your own terms. It’s about convenience and removing the awkwardness that sometimes comes with exploring new intimate products. It was developed in partnership with spot display solutions. Together, they focused on creating more than just a point-of-sale tool. They built an object that balances sharp design with real functionality, all while staying true to the brand's identity. The goal was playful exploration. Alexander Giebel, CEO and Founder of pjur, put it perfectly: > "With the SachetCard Dispenser, we wanted to create a tool that lowers barriers and makes people curious to try something out. In the context of SEX NOW, this concept fits perfectly, because it’s all about exploring new things and drawing inspiration." That quote really captures the spirit. This dispenser merges a tangible product experience with simple curiosity. It's less about a hard sell and more about being part of a modern, interactive brand experience that respects the user's journey.  ### The Perfect Venue: SEX NOW Exhibition To understand why this matters, you have to look at where it's placed. The SEX NOW exhibition at the NRW-Forum Düsseldorf is a massive, immersive experience. It challenges visitors to completely rethink intimacy. - It spans over ten elaborately designed rooms. - It features more than 400 exhibits from art, design, media, and cutting-edge technology. - You'll find everything from interactive installations and bold latex fashion to the latest in SexTech and AI applications. The exhibition isn't just a display; it's a conversation. It creates space for genuine exchange, uses humor thoughtfully, and encourages deep reflection. It's for anyone who sees sexuality as a rich, multifaceted topic—cultural, social, and deeply personal. ### pjur's Role as a Thoughtful Partner pjur isn't just a vendor here; they're an official exhibition sponsor. Their involvement goes deeper than just having a dispenser in the lobby. They have a presence throughout the exhibition rooms, their products are available in the museum shop, and they're planning selected activations. Coming up in April 2026, Alexander Giebel will even participate in a panel talk. The focus across all these efforts is crystal clear: education, destigmatization, and promoting a positive, self-determined approach to sexuality. It's about supporting the dialogue, not just selling a product. The exhibition itself has been running since September 2025 and is scheduled to continue until May 3, 2026. It's a long-term platform for these important discussions. What pjur has done with this dispenser is smart. They've inserted a tactile, take-home element into a largely visual and intellectual experience. It turns inspiration into action. It makes you wonder, doesn't it? How other brands might follow suit in creating low-pressure, high-value experiences that truly meet people where they are. In a world that's often loud and salesy, a quiet invitation to explore can be the most powerful tool of all.