pjur Lands at NYC's Flying Solo: A Premium Retail Move

Dr. Elena Janssen · 2026-04-02

So, pjur is making some serious moves in the US. You know that feeling when a brand you like suddenly pops up in a cool, unexpected place? That's exactly what's happening. The luxury intimate wellness brand has just secured a spot at Flying Solo in New York City. It's a big deal, and it tells us a lot about where the brand is headed. This isn't just about putting products on a shelf. It's a strategic pop-up placement done with their exclusive distribution partner, Lovehoney Group. Think of it as a handshake between premium brands. The goal? To get closer to you, the end user. To move beyond the online cart and into a real, tangible experience. ### Why Flying Solo is the Perfect Fit Flying Solo isn't your average store. It's a curator of cool. Since 2016, they've built a reputation for spotting innovative, high-quality brands from independent designers. Their spaces in New York and Paris are like a stage for what's next. The clientele is international, style-conscious, and always looking for a new experience. They value quality and have a sharp eye for brand ethos. For pjur, this is a masterstroke in brand positioning. Being in that environment doesn't just sell bottles; it shapes perception. It says, "We belong here, among the innovators." It's a direct line to an audience that cares about the story behind the product as much as the product itself.  ### What You'll Find on the Shelves Walking into the Flying Solo space, pjur is showcasing a tight edit of their key players. It's about quality, not quantity. Here’s a peek at the highlights: - **pjur MAN Lust**: This pleasure gel is designed to introduce new sensations for men. Its water-based formula features a natural extract called paracress (that's the spilanthol) known for an activating, tingling effect. We're talking about a noticeable sensation that can last up to 15 minutes, aiming to make moments more intense and conscious. - **pjur WOMAN Lust**: Created as the counterpart, this one is for targeted clitoral stimulation. It lets women dial up their arousal on their own terms. Also water-based and built with high-quality ingredients, it delivers a stimulating feeling for a similar duration. - **pjur INFINITY**: This is the premium lubricant of the bunch. It’s all about combining sensory experience with skin care. Free from preservatives, parabens, and glycerin, it's a great pick for use with sex toys. And let's be honest, the elegant glass bottle is a total eye-catcher. It looks as good as it performs.  ### More Than Just a Sales Counter This move is a clear signal. pjur isn't just expanding; it's embedding itself into a culture. The Flying Solo crowd has high expectations for brand attitude and quality. By meeting them there, pjur builds immediate trust and relevance. It's a step toward becoming what they call a 'Love Brand'—a name people seek out not just for function, but for feeling. As one insider noted, *"Retail isn't just about transactions anymore. It's about creating a space where a brand's values become tangible. That's the real connection."* This pop-up is a conversation starter. It puts the products right in the hands of a curious, discerning audience in one of the world's biggest style capitals. For anyone in the US interested in elevated intimate wellness, it's now a lot easier to discover what pjur is all about. No shipping required.