pjur Lands at NYC's Flying Solo: Premium Pleasure Retail

Dr. Elena Janssen · 2026-04-02

Let's talk about where you find the good stuff. You know, those brands that feel like a discovery, not just another product on a shelf. That's exactly the vibe pjur is going for with its latest move. The premium intimate wellness brand just popped up at Flying Solo in New York City, and it's a pretty smart play. It's all about being in the right room. Flying Solo isn't your average store; it's a curated hub for independent, innovative designers. Think of it as a tastemaker's playground. By placing their products there, pjur isn't just selling lube and pleasure gels—they're making a statement about their brand's quality and style. They're saying, "We belong with the cool, forward-thinking labels." This pop-up is a collaboration with their exclusive distribution partner, Lovehoney Group. It's a direct line to connect with you, the end user, in a space that feels inspiring, not intimidating. ### Why This Store Is the Perfect Fit Walking into Flying Solo, you're meeting a clientele that's international, trend-savvy, and values a genuine experience. They're looking for quality and something new. For pjur, this placement screams "premium." It situates them in an environment built on a curated brand experience, which directly shapes how people perceive them. Trust and relevance get a major boost just by being on those shelves. It's a signal, loud and clear, that pjur is serious about growing its presence right here in the US market. New York is a global hotspot, and this gives them mainstream visibility while keeping that exclusive, high-end feel.  ### What You Can Find on the Shelves So, what's actually in the store? pjur is showcasing some key players from their portfolio. It's a tight edit of their best-sellers designed to make a strong first impression. - **pjur MAN Lust**: This is a pleasure gel for men. Its water-based formula uses a natural extract called paracress (that's the spilanthol) to create a noticeable, activating tingle. We're talking about a sensation that can last up to 15 minutes, adding a new layer of intensity to intimate moments. - **pjur WOMAN Lust**: Think of this as the counterpart, specifically crafted for women. It's designed to support targeted clitoral stimulation, allowing for individualized intensity. Again, it's a high-quality, water-based formula that delivers a stimulating sensation for up to 15 minutes. - **pjur INFINITY**: This one rounds out the trio as the ultra-premium, water-based lubricant. It goes beyond just slickness; it offers a sensory experience with care benefits. It's free from preservatives, parabens, and glycerin, making it a great choice for use with sex toys. Oh, and it comes in an elegant glass bottle—it's literally a stylish eye-catcher on your nightstand. As one retail strategist put it, "Placement in a venue like this isn't just about sales; it's a handshake with a community that defines what's next." ### More Than Just a Sales Counter This isn't just a transaction. Being at Flying Solo NYC puts pjur in front of an audience that has high expectations. They care about a brand's attitude, its standards, its whole mindset. By embedding themselves in that context, pjur's brand perception gets an immediate upgrade. It strengthens their connection with consumers and feeds right into their ambition to be a true "Love Brand"—one that people feel genuinely attached to. A little about Flying Solo itself: it's a retail concept with spots in New York and Paris that's all about lifting up independent designers. Since 2016, it's become an international launchpad for emerging brands. They don't just sell clothes and accessories; they provide a stage at major fashion weeks. It's a unique mix of sales, visibility, and global networking. For pjur, that's the exact crowd they want to mingle with. So, next time you're in New York and looking for a curated, quality-driven shopping experience, you know where to find a touch of premium pleasure. It's sitting right there among the next big things in design.