Pjur Expands Retail Presence in Scandinavia

Sarah Wilson · 2026-06-24

In spring 2026, EQOM Norway (formerly Kondomeriet) added pjur MAN Lust and the full pjur ORGANIC line to its shelves. This move deepens a partnership that's been running strong for over 15 years. It's not just about stocking new products—it's a signal that pjur sees Norway as a key market for sexual wellness. EQOM Norway runs nine stores across the country, plus a busy online shop. They're one of Scandinavia's most trusted names in this space. Most of pjur's lineup was already in their stores, with branded displays that make the products easy to spot. Now, with the new additions, customers get even more choices. ### Why This Matters for Shoppers For anyone browsing in-store, the expanded range means direct access to pjur's latest innovations. You can pick up pjur MAN Lust, a product designed for male pleasure, or explore the ORGANIC line, which focuses on natural ingredients. No need to guess what works—you can see and feel the products before buying. EQOM's team of over 60 product experts is trained on these new items. They went through two dedicated sessions to learn about the ingredients, how each product works, and what makes them different. So when you walk in with questions, you're getting advice from someone who really knows their stuff. ### A Partnership Built on Trust Pjur and EQOM Norway have been working together for more than 15 years. That's not just a business deal—it's a relationship built on regular chats and a shared commitment to quality. The latest expansion shows how this bond keeps growing. Here's what makes this partnership special: - **Long history**: Over 15 years of collaboration - **Shared values**: Both focus on quality and customer education - **Retail focus**: Brick-and-mortar stores remain a vital touchpoint for customers who want hands-on help Physical stores still matter, especially for topics like sexual wellness where people often prefer personal guidance. EQOM Norway gets that. Their staff aren't just salespeople—they're experts who can answer the tough questions. ### About EQOM Norway EQOM Norway has been in the sexual wellness game for over 35 years. With nine physical locations and a strong online presence, they reach customers all over Scandinavia. But what really sets them apart is the human touch. More than 60 product experts are on hand to help with everything from choosing the right lubricant to understanding intimate care products. This mix of deep product knowledge and years of market experience has made EQOM a go-to destination in Norway. They're not just a store—they're a resource for anyone curious about sexual wellness. ### The Bigger Picture This expansion isn't just good news for pjur and EQOM. It reflects a broader trend: more people are seeking out quality sexual wellness products from trusted retailers. Brick-and-mortar stores are adapting by offering expert advice and curated selections. For pjur, having a strong partner like EQOM Norway means their products reach the right customers with the right support. So next time you're in Norway and want to check out pjur's latest offerings, you know where to go. The shelves are stocked, the experts are ready, and the partnership is as strong as ever.