Pjur Expands Retail Presence in Norway with EQOM

Sarah Wilson · 2026-06-24

Pjur, a leader in premium personal lubricants and intimate wellness products, is strengthening its footprint in Scandinavia. In spring 2026, EQOM Norway (formerly known as Kondomeriet) expanded its in-store offerings to include pjur MAN Lust and the complete pjur ORGANIC line. This move isn't just about adding products to shelves—it's a strategic push to make high-quality sexual wellness more accessible to Norwegian consumers. EQOM Norway operates nine retail locations across the country, making it one of the most recognizable specialty retailers in the Scandinavian sexual wellness space. The retailer already stocked a wide range of pjur products, displayed with dedicated brand-specific point-of-sale materials. Now, with the addition of these two new lines, the partnership is stronger than ever. It shows just how important the Norwegian market is for pjur's growth. ### Why This Expansion Matters Adding pjur MAN Lust and the pjur ORGANIC range to stores does more than fill shelf space. It gives customers direct access to pjur's latest product innovations right where they shop. Whether someone is looking for a lubricant tailored for men or an organic option for sensitive skin, they can now find these options in person. That's a big deal for a brand that values quality and transparency. To make sure the expansion lands well, pjur ran product training sessions for EQOM Norway's sales and marketing teams. Over two coordinated sessions, staff learned about the new products, their applications, and the unique benefits of each line. This kind of hands-on education helps store employees give better advice to customers—something that really matters in the intimate wellness space. ### A Partnership Built on Trust Pjur and EQOM Norway have worked together for more than 15 years. That's not just a long time—it's a relationship built on regular communication, shared values, and a commitment to quality. The latest expansion shows how this partnership keeps evolving. It also highlights the importance of brick-and-mortar retail in an industry where customers often want to talk to someone knowledgeable before making a purchase. > "The expansion of pjur's range at EQOM Norway underscores that physical stores remain a crucial touchpoint for customers who actively engage with sexual wellness topics." ### About EQOM Norway EQOM Norway has been a trusted name in sexual wellness for over 35 years. With nine stores across the country and a robust online shop, they reach customers throughout Scandinavia. What sets them apart is their focus on expert advice and personal service. More than 60 product experts are on hand to answer questions about intimate products and sexual wellness. That combination of deep product knowledge and decades of market experience has made EQOM Norway a key player in the region. ### What This Means for Consumers For shoppers in Norway, this expansion means more choice and better access to premium products. Instead of just browsing online, they can visit a store, talk to a trained expert, and see the products firsthand. That's especially valuable for someone trying a new product category for the first time. - pjur MAN Lust is designed for men, with a focus on enhancing intimate experiences. - The pjur ORGANIC range offers certified organic options for those who prefer natural ingredients. - Both lines are now available in all nine EQOM Norway locations. ### The Bigger Picture This move is part of a larger trend in the sexual wellness industry: brands are investing in physical retail again. While online sales are still huge, stores offer something digital can't—personal interaction. When you can touch a product, ask questions, and get immediate answers, you're more likely to feel confident in your purchase. Pjur and EQOM Norway are betting that this human touch will keep driving growth. As pjur continues to expand its presence in Scandinavia, it's clear that partnerships like this one are the foundation of long-term success. For anyone in the United States watching global trends, this is a reminder that the sexual wellness market is growing—and that quality, education, and trust still win.