pjur Expands Retail Presence in Norway

Sarah Wilson · 2026-06-24

In spring 2026, EQOM Norway (formerly Kondomeriet) took a big step forward by adding pjur MAN Lust and the full pjur ORGANIC line to its shelves. These products, now featured in all nine of their Scandinavian stores, are part of a larger push to make pjur a go-to brand for sexual wellness in the region. It's not just about stocking more items; it's about creating a complete experience for customers who walk through those doors. EQOM Norway has been a trusted name in sexual wellness for over 35 years, with nine physical locations and a thriving online shop that serves customers across Scandinavia. They've always carried a solid chunk of the pjur lineup, and this expansion builds on that foundation. The new additions are displayed with brand-specific point-of-sale materials, making it easy for shoppers to spot and explore what's new. ### What's New and Why It Matters The launch of pjur MAN Lust and the pjur ORGANIC range isn't just about adding products; it's about showing customers the latest innovations in intimate care. pjur MAN Lust focuses on enhancing male pleasure, while the ORGANIC line offers a natural alternative for those who prefer eco-friendly options. By placing these in stores, EQOM Norway gives people direct access to try different categories and see how they fit into their personal routines. To make sure the staff could explain everything clearly, the company held two training sessions for their sales and marketing teams. These covered product details, how to use them, and the story behind each line. It's a smart move because when customers have questions, they want answers from someone who knows their stuff. ### A Partnership Built on Trust pjur and EQOM Norway have been working together for more than 15 years now. That's a long time in any industry, and it shows in how smoothly they coordinate. The relationship is built on regular communication, a shared passion for quality, and a commitment to helping customers make informed choices. This latest expansion proves that partnership is still growing stronger. What's interesting is how this highlights the role of physical stores in a digital world. While online shopping is huge, there's something special about walking into a store, seeing products in person, and chatting with an expert. For sexual wellness, that personal touch can make a big difference. People often have questions or concerns they'd rather discuss face-to-face, and having knowledgeable staff on hand builds trust. ### Why Physical Retail Still Matters You might think that with all the online options, brick-and-mortar stores would be fading. But for sexual wellness, they're more important than ever. Here's why: - **Personal advice:** Customers can get one-on-one guidance from trained experts who understand their needs. - **Immediate access:** No waiting for shipping; you can walk out with what you need right away. - **Hands-on experience:** Being able to see and touch products helps people make better decisions. - **Discreet shopping:** Some folks prefer the privacy of a store over having packages delivered to their home. EQOM Norway has over 60 product experts ready to help with questions about sexual wellness and intimate products. That's a lot of knowledge under one roof, and it's a big reason why they've become a key player in the Norwegian market. ### Looking Ahead This expansion isn't just a win for pjur and EQOM Norway; it's a sign of where the industry is heading. As more people prioritize sexual wellness as part of their overall health, retailers that offer quality products and expert advice will thrive. The partnership between these two companies shows how collaboration can drive growth and keep customers coming back. For anyone in the United States watching this space, it's a reminder that the best platforms combine great products with real human connection. Whether you're shopping online or in-store, knowing you can trust the brand and the people behind it makes all the difference.