pjur's EUDAMED Move: What It Means for Your Safety

James Miller · 2026-11-06

Let's talk about something that might not sound thrilling at first: medical device registration. But stick with me—because this actually matters for your health and safety, especially when it comes to products used in sensitive areas. pjur, a brand you might know for personal lubricants, just announced that their medical devices are now registered in EUDAMED, the European Database on Medical Devices. That's a big deal, and here's why. ### What Is EUDAMED and Why Should You Care? EUDAMED is the European Union's official database for medical devices. It's like a public library of information about devices that are used in healthcare. When a company registers its products there, it means they're meeting certain standards for safety and performance. And the best part? The information is publicly accessible. So you, as a consumer, can look up a product and see what it's all about. For pjur, this registration covers their medical devices—which likely includes their personal lubricants that are classified as medical devices in Europe. This isn't just a bureaucratic checkbox; it's a commitment to transparency. ### Why Transparency Matters in Intimate Products When you're using a product on sensitive parts of your body, you want to know what's in it and whether it's safe. You want to trust the brand. pjur's move to register in EUDAMED means they're opening their books to scrutiny. That's a good thing. > "Transparency builds trust. Particularly when it comes to products used in sensitive and personal areas, access to reliable information is essential." – That's the message from pjur, and it's hard to argue with. So what does this mean for you? If you're in the US, EUDAMED might not directly affect you, but it sets a standard. It shows that pjur is serious about compliance and safety. And it might push other brands to follow suit. ### The Bottom Line pjur's EUDAMED registration is a step forward for consumer safety and transparency. It's not the sexiest topic, but it's an important one. Next time you pick up a personal lubricant, you might want to check if it's registered in a database like EUDAMED. It's a quick way to ensure you're getting a product that meets high standards. And who knows? Maybe this will inspire more brands to be open about their products. After all, when it comes to your body, you deserve to know what you're using.