pjur Arrives at NYC's Flying Solo: A Premium Retail Move

Dr. Elena Janssen · 2026-04-02

So, here's some interesting news from the world of intimate wellness. pjur, that luxury brand you might know from their high-end lubricants and pleasure gels, is making a bigger splash in the US. They've just landed a spot at Flying Solo in New York City. It's a pretty smart move, honestly. This isn't just about putting products on a shelf. It's a pop-up placement done in partnership with their exclusive distributor, Lovehoney Group. Think of it as a strategic handshake. The goal? To get closer to the people actually using their products and to keep building that global brand recognition. It feels like they're moving from being a behind-the-scenes name to someone you can actually meet and touch. ### Why Flying Solo is the Perfect Fit You might be wondering, why this store? Well, Flying Solo has a reputation. It's a curated space for innovative, high-quality brands. It's not a massive department store; it's more of a discovery zone for people who care about style and substance. The environment there is inspiring, which aligns perfectly with what pjur is going for. Their on-site presence lets a style-conscious audience actually feel the brand, which is way more powerful than just seeing an ad online. It attracts an international crowd that's all about new experiences and premium quality. By being there, pjur is underlining its own premium positioning. They're saying, "We belong with the curated, the cool, the contemporary." It gives them serious visibility in a global hotspot and sends a clear message: they're here to grow in the US market.  ### What You Can Find on the Shelves With this new spot, pjur is showcasing a few key players from their lineup. Let's break them down. - **pjur MAN Lust**: This is a pleasure gel designed for men. Its water-based formula uses a natural ingredient called paracress (spilanthol) to deliver a noticeable, activating tingle. The sensation can last up to 15 minutes, aiming to make intimate moments more intense and conscious. - **pjur WOMAN Lust**: Created as the counterpart, this gel is for targeted clitoral stimulation. It helps women intensify their arousal individually. Also water-based with high-quality ingredients, it provides a stimulating sensation for up to 15 minutes. - **pjur INFINITY**: This one rounds out the range as the premium lubricant. It's water-based, making it toy-friendly, and it's free from preservatives, parabens, and glycerin. It promises an intense sensory experience plus care benefits. Oh, and it comes in an elegant glass bottle—it's meant to be a stylish eye-catcher on your nightstand. As one retail analyst put it, "Placement in a venue like this isn't just a sale; it's a statement of brand ethos and desired customer perception."  ### More Than Just a Sales Counter This whole thing is really about shaping how people see the brand. Being at Flying Solo NYC boosts pjur's visibility right where it counts: with end consumers. It plants them firmly in an environment known for quality and innovation. The people who shop there have high expectations for brand attitude and standards. By fitting into that context, pjur directly enhances its own perception. It builds trust and relevance, which is a big part of becoming what they call a "Love Brand"—a brand people genuinely feel connected to. For a little background, Flying Solo is a retail concept with spots in New York and Paris. They specialize in lifting up independent designers. Since starting in 2016, they've become a real hotspot for emerging brands, offering a mix of a store and a showroom. Beyond just selling stuff, they give designers a stage at major fashion weeks. It's a unique blend of sales, visibility, and networking. So, pjur isn't just in any store; they're in a community builder for creatives. This step feels less like a simple expansion and more like a thoughtful integration into a world that values exactly what they're trying to be.