Pineapple Support Names New Board Leaders for Growth

Robert Sterling · 2026-06-05

Adult industry mental health nonprofit Pineapple Support has announced leadership changes designed to support the organization's growing needs and expand its global impact across the industry. Jean-Micheal Veen, CEO of F2F.com, will now serve as the board's Technology and Development Chair, while MojoHost President Brad Mitchell has been named the President of the board. These moves come at a crucial time for the nonprofit, which has been providing free or low-cost therapy, counseling, and crisis support to adult performers and industry professionals since 2018. ### Why This Matters Mental health challenges don't take a break, and the adult industry is no exception. Performers face unique pressures—stigma, irregular income, and the constant need to maintain a public persona. Pineapple Support steps in to offer a lifeline, and with new leadership, it's poised to reach even more people. The organization has already connected thousands with licensed therapists, and these appointments signal a push toward better technology and stronger governance. ### What the New Roles Bring Jean-Micheal Veen brings tech expertise from F2F.com, a platform that facilitates face-to-face interactions in the adult space. As Technology and Development Chair, he'll likely focus on improving the nonprofit's digital infrastructure. That could mean a smoother booking system for therapy sessions, better privacy protections, or expanded online resources for users who can't access in-person care. Brad Mitchell, with his background at MojoHost, a hosting company serving the adult industry, takes on the President role. He's expected to guide the board's strategic direction, ensuring Pineapple Support's mission stays on track while its programs scale up. ### The Bigger Picture The adult industry employs millions worldwide, but mental health support has historically been scarce. Pineapple Support fills that gap, and these leadership changes show it's serious about long-term sustainability. The organization operates on donations and grants, so having leaders with business acumen helps stretch every dollar further. For context, the nonprofit has raised over $1 million since its founding, funding thousands of therapy sessions. With Veen and Mitchell at the helm, expect those numbers to grow. ### What This Means for You If you're in the adult industry—whether as a performer, producer, or support staff—Pineapple Support remains a vital resource. The new board members are committed to expanding access, so more people can get help without breaking the bank. Therapy sessions often cost less than $50, and crisis support is free. Check out their website to see if you qualify for services. And if you're not in the industry, consider supporting the organization. Mental health care shouldn't be a luxury, and Pineapple Support proves that even a small donation can make a big difference. ### Looking Ahead The announcement doesn't include a timeline for specific initiatives, but the focus is clear: use technology to reach more people, and strengthen leadership to ensure stability. As the adult industry evolves, Pineapple Support will likely adapt its offerings—maybe adding group therapy, workshops, or multilingual support. For now, the immediate priority is making sure no one in the industry feels alone in their struggles.