Penthouse and Fleshlight Pro Take Over Formula Drift

Dr. Elena Janssen · 2026-05-12

The motorsports world just got a lot more interesting. Penthouse and Fleshlight Pro have teamed up to sponsor Formula Drift Pro 1 driver Trenton Beechum and his #999 BMW for the 2026 season. It's a bold move that blends lifestyle branding with the raw energy of drifting, and it's already turning heads. ### A Partnership Built for Speed This collaboration isn't just about slapping logos on a car. It's a strategic play to reach a younger, culture-driven audience. Formula Drift has exploded in popularity, especially among Gen Z viewers. By wrapping Beechum's BMW in Penthouse x Fleshlight Pro branding, these companies are stepping out of the adult industry and into the mainstream spotlight. > "This partnership is about visibility, energy, and connecting with a culture-driven audience," said a representative for Fleshlight Pro. "Formula Drift has become one of the most exciting motorsports platforms in the world, and teaming up with Trenton allows us to introduce Penthouse x Fleshlight Pro to a broader mainstream audience in a completely unique way." ### Who Is Trenton Beechum? Trenton Beechum isn't just any driver. Hailing from Agoura Hills, California, he's a proven champion. He won the Top Drift Championship in 2015 and took the Formula Drift Pro2 title in 2019. Now he's competing at the highest level in Formula Drift Pro 1. His #999 BMW is already a fan favorite, and with this new wrap, it's bound to draw even more attention. ### Where to Catch the Action The season is heating up fast. This weekend, Beechum heads to Atlanta, Georgia, for Round 2: Road To The Championship. Fans will get an up-close look at the Penthouse x Fleshlight Pro wrapped BMW tearing up the track. But that's not all. The schedule includes stops at: - Orlando, Florida - Seattle, Washington - Las Vegas, Nevada - Long Beach, California for the Shoreline Showdown Each round pulls in an estimated 1.5 to 2 million livestream viewers. That's a huge audience, and roughly 80% of it falls within the Gen Z demographic. For Penthouse and Fleshlight Pro, that's a goldmine of potential new fans. ### Why This Matters Formula Drift's 2025 season was its most successful in 22 years, with record-breaking attendance and viewership. The series now reaches about 6.5 million annual viewers. By partnering with a driver like Beechum, Penthouse and Fleshlight Pro are tapping into that momentum. It's a smart way to bridge adult lifestyle branding with mainstream sports culture, creating new opportunities for crossover engagement. ### The Bigger Picture This isn't just a one-off sponsorship. It's a signal that adult brands can find a home in motorsports without alienating fans. The key is authenticity. Drifting is all about style, skill, and pushing limits—values that align well with the Penthouse and Fleshlight Pro brands. If this partnership works, we might see more adult lifestyle companies jumping into the racing scene. For now, all eyes are on Atlanta. If you want to see the action live, check out the Formula Drift schedule. And for more on Fleshlight, visit their official channels. This is one race season you won't want to miss.