This Lingerie Brand's National Underwear Day Launch Comes With a One-Day Trade Deal

Sarah Davis · 2026-08-04

Wednesday just got a whole lot more interesting for retailers. Creative Conceptions has officially launched Oh Là Là Chéri, the internationally celebrated lingerie collection, to stores across the UK and Europe. And honestly, the timing couldn't be better. The launch lands right on National Underwear Day (August 5th), which feels like the perfect moment for a brand that's all about confidence, style, and feeling great in your own skin. For retailers, this isn't just another product drop — it's a fresh opportunity to expand your lingerie section with a name that's already earned serious respect worldwide. ### Why Oh Là Là Chéri Stands Out This isn't your average lingerie line. Oh Là Là Chéri has built its reputation on three things that matter most to shoppers: fit, fashion, and affordability. The collection offers inclusive sizing that actually celebrates every body type, trend-led designs that keep up with what customers want, and price points that make premium feel accessible. For store owners, that combination is rare. You get a brand that customers recognize and trust, without having to compromise on margins or quality. It's the kind of addition that can breathe new life into your lingerie category, whether you run a specialist boutique or a mainstream retail operation. ### The One-Day Trade Offer You Can't Ignore Here's where things get interesting. To celebrate the launch, Creative Conceptions is offering an exclusive 10% discount on all Oh Là Là Chéri trade orders placed on Wednesday only. That's a one-day window to stock up on a proven collection while keeping more money in your pocket. If you've been considering adding a new lingerie brand to your lineup, this is your sign. The discount applies to all trade orders placed that day, so you can test a few styles or go all in — the choice is yours. Either way, you're getting a genuine incentive to make that first move. Chris Bowles from Creative Conceptions put it this way: "National Underwear Day felt like the perfect moment to introduce Oh Là Là Chéri to our retail partners. It's a brand that celebrates confidence, individuality, and feeling fabulous, so launching on a day dedicated to lingerie felt entirely fitting." ### More Than Just the Product What really sets this launch apart is the support that comes with it. Creative Conceptions isn't just dropping a collection and walking away. Retailers get access to professionally produced marketing assets, lifestyle imagery, and merchandising guidance to help you maximize both in-store and online sales from day one. That means you're not figuring things out on your own. You've got the tools, the visuals, and the strategy to hit the ground running. And with demand for premium lingerie continuing to climb across both specialist and mainstream retail, now's the time to get ahead of the curve. The bottom line? If you're looking to refresh your lingerie offering with a brand that's already proven itself internationally, Oh Là Là Chéri is worth a serious look. And with that one-day discount, there's no reason to wait. Mark your calendar for Wednesday, place your order, and give your customers something new to feel fabulous in.