OEJ Store Locator Bridges Online and In-Store Shopping

Amanda Miller · 2026-07-14

### Bridging the Gap Between Clicks and Bricks Adult retailers have long faced a challenge: how do you turn online curiosity into actual foot traffic? Our Erotic Journey (OEJ) just rolled out a solution that feels like common sense -- but somehow nobody had nailed it until now. They've launched a new omnichannel store locator. It's designed to connect customers who discover OEJ online with nearby stores that actually carry their products. Pretty straightforward, right? ### Why This Matters Right Now Here's the thing about shopping today: people want speed. They want convenience. But they also want to touch, feel, and ask questions before buying something personal. A lot of adult product shoppers still prefer visiting a local store. They want to see the texture, check the size, or just talk to someone who knows their stuff. OEJ's platform makes that possible. Customers can search by ZIP code, city, state, or even a specific store name on the OEJ website. They get directions, can call ahead to check stock, and find official retailers near them. It's like having a personal shopping assistant who knows exactly where to go. ### What's Coming Next This is just the beginning. OEJ has big plans for the locator. Down the road, they're adding: - Live location services for mobile users - Nearby store recommendations based on your search - Retailer spotlights that showcase individual shops - Product collection filters to narrow down choices - Geo-targeted marketing campaigns to drive traffic All of this is aimed at one thing: making it dead simple for someone to go from "I saw this online" to "I'm buying it right now." ### The Strategy Behind It OEJ isn't stopping at the website. They're running targeted digital ads, traditional billboards, and digital billboards near key retail partners. Location-based campaigns will hit high-traffic shopping areas. The goal? Create a seamless path. You see an OEJ ad, visit the website, and get directed straight to the nearest store that has what you want. As Joreail Armstrong, who developed the initiative, put it: "Customers today want speed and convenience, but retailers are still where trust, education, and real product discovery happen. We wanted to build something that connects those two worlds." ### Supporting Retailers Every Step of the Way OEJ isn't just helping customers find stores. They're helping stores sell more. They're developing full marketing kits for retailers, including: - Shelf talkers and stickers - QR-code brand videos - Product training sheets - Display photos - Social media images - Email banner templates - Merchandising guides This is about building a partnership. When brands and retailers work together, everyone wins. The customer gets a better experience, the retailer gets more chances to make a sale, and the brand builds loyalty. Armstrong added: "If someone discovers OEJ online, through an ad, or near one of our retail partners, we want the next step to be simple: find a trusted store nearby and go shop." ### See It in Action If you're attending ANME, swing by Booth 408-409. The OEJ team will demo the store locator and show how it connects online interest with local traffic. For more information, visit OurEroticJourney.com. You can also follow them on X, Instagram, Facebook, and YouTube. ### About Our Erotic Journey Founded in 2019 by James Guo, OEJ is a California-based brand focused on wellness, playfulness, and accessible pleasure. They offer over 100 products across nine collections --- Power of Cock, Cristal, Zodiac, Sublime, Thrillz, Curious, Pot, Space, and Lit. They've won multiple AVN Awards for Best Pleasure Product Manufacturer - Small, and their Sexy Pot massager took home an O Award for Outstanding New Product in 2024. This isn't just about selling products. It's about changing the conversation around sexual pleasure. And with this new store locator, they're making sure that conversation leads to real, local connections.