5 Years of Smarter PR for Sexual Wellness Brands

Sarah Davis · 2026-08-07

When Kathryn Byberg started Little Leaf Agency back in 2021, she built it on a simple but bold premise: sexual wellness brands deserve better communications professionals. Five years later, that bet has clearly paid off. The agency just marked its fifth anniversary, and the milestone says a lot about where the industry is heading. Sexual wellness is no longer a niche afterthought tucked into the back of health and lifestyle sections. It's a serious, growing market that demands the same level of strategic PR and communications expertise as any other consumer category. ### Why This Anniversary Actually Matters It's easy to dismiss an agency birthday as just another press release. But for Little Leaf, the five-year mark represents something more significant. When Byberg launched the agency, she was stepping into a space that many traditional PR firms avoided. Sexual wellness brands often struggled to find representation that understood both the nuances of the products and the sensitivities of the media landscape. Little Leaf stepped into that gap. The agency's growth over the past half-decade signals that brands in this space are hungry for professionals who get it. They want communicators who can navigate tricky conversations, handle stigma head-on, and craft narratives that resonate with mainstream audiences. ### The Changing Face of Sexual Wellness Communications Here's what's interesting about this milestone: it's happening at a time when the conversation around sexual wellness has fundamentally shifted. - Consumers are more open than ever about discussing intimacy, pleasure, and health. - Media outlets are running thoughtful, nuanced stories about sexual wellness products. - Investors are paying attention to the category's growth potential. Little Leaf has been part of that shift. The agency's work has helped normalize what was once considered taboo, bringing sexual wellness into the same conversation as general health and self-care. That's no small feat in a country where conservative attitudes still hold sway in certain corners. ### From 2021 to Now: A Half-Decade of Growth When Byberg started the agency, the landscape looked different. The pandemic had changed how people thought about personal health and connection. Many people were spending more time at home, and conversations about intimacy and well-being were becoming more common. Little Leaf positioned itself early to capitalize on that cultural moment. Since then, the agency has grown its client roster, expanded its services, and built a reputation as a go-to resource for sexual wellness brands looking for serious communications support. The anniversary announcement highlights that growth, noting that Little Leaf has expanded significantly since its founding. ### What This Means for Brands in the Space If you're running a sexual wellness brand, this milestone is worth paying attention to. It's proof that there's a viable path forward for brands that take communications seriously. You don't have to settle for PR firms that don't understand your industry or journalists who shy away from your story. Instead, there are now specialists who can help you craft your message, build your brand, and reach the audiences that matter. That's a win for everyone involved. ### The Road Ahead Five years in, Little Leaf shows no signs of slowing down. The agency's anniversary is a moment to reflect on how far the industry has come and how much further it can go. For sexual wellness brands, the message is clear: the stigma is fading, the market is growing, and the right communications partner can make all the difference. Here's to the next five years of smarter, more thoughtful PR in this space. The industry is better for it.