Le Désir's New Collection: The Seduction Secret You Need to Know

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Le Désir's New Collection: The Seduction Secret You Need to Know

SHOTS launches Le Désir collection: 15 Parisian-inspired styles in One Size and Queen Size from day one. Empowering lingerie for every body.

### A Parisian-Inspired Collection That Redefines Seduction SHOTS just dropped a new Le Désir collection, and it's not your average lingerie line. Designed in-house by their own lingerie designer, this collection channels a flirty Parisienne attitude with one clear goal: to empower the woman who wears it. And honestly? It's about time a brand put confidence front and center. Launching with 15 new styles across bodies, bodystockings, babydolls, dresses, and harness sets, the collection hits the shelves in 30 SKUs. The best part? Every style comes in both One Size (S-XL) and Queen Size (XXL-5XL) right from day one. No waiting for plus sizes to be added later. That's a big deal for retailers and shoppers alike. ### The Three Pillars: Parisian Inspiration, Empowering Fit, Premium Quality SHOTS built this collection around three core pillars: Parisian inspiration, an empowering fit, and premium quality construction. You can see it in every piece. The strappy, open-work, and lace essentials from Jordan, Matilda, and Melia set the tone. Then Lola and Olympia bring the statement pieces—think a strappy set, matching dress, babydoll, and even a crotchless body. Roxy takes things into leopard-print open-knit and mesh with a cat suit, a cheeky dress, and a crotchless bodysuit. And Sweeney rounds out the lace edit with a bodystocking. But the collection doesn't stop there. Stupid Cupid closes things out with a red heart-shaped harness and heart open set. It's bold, playful, and exactly what you'd expect from a line that's all about confidence. > "Confidence is the new seduction, and that's exactly what this collection is built on. By offering all 15 styles in One Size and Queen Size from the start, retailers can put the full Le Désir story on the shelf for every customer, not just a selection of it." – Sian, Lingerie Designer at SHOTS ### One Size and Queen Size, from Day One Here's something you don't see often: SHOTS is shipping every single style in both One Size (S-XL) and Queen Size (XXL-5XL) simultaneously. That means retailers can offer a flattering fit for everybody from the very first order. No more adding plus sizes months later as an afterthought. The range spans from accessible everyday essentials to bold statement pieces, giving stores a full collection to build an assortment around. It's a smart move that shows they're listening to what customers actually want. ### Ready for the Shelf, on Day One SHOTS isn't just launching products—they're backing the new Le Désir collection with a full campaign. That includes new hero imagery and campaign creative available to retail partners for their own channels. All 30 SKUs are available now through the company's B2B platform, with the usual swift global delivery from their Beneden-Leeuwen headquarters. So if you're a retailer, you can get your hands on this collection right away. And if you're a shopper? Keep an eye out for these pieces hitting stores near you. ### Why This Collection Matters In a world where lingerie brands often treat plus sizes as an afterthought, SHOTS is doing something different. They're offering the full range in both One Size and Queen Size from the start. That's not just good business—it's a statement. It says every body deserves to feel confident and sexy. And with 15 styles to choose from, there's something for everyone, whether you're into lace, mesh, or something a little more playful. So whether you're a retailer looking to stock a collection that sells itself or a shopper ready to feel empowered, Le Désir by SHOTS is worth checking out. It's Parisian flair meets inclusive sizing, and it's available now.