SHOTS launches Le Désir collection with 15 styles in One Size and Queen Size from day one. Inspired by Paris, designed to empower.
When SHOTS dropped their latest Le Désir collection, I couldn't help but think: finally, a lingerie line that gets it. You know, the kind of collection that doesn't just look good on a hanger but actually makes you feel like a million bucks. And the best part? It's available in both One Size (S-XL) and Queen Size (XXL-5XL) right from the start. No waiting around for extended sizes. That's a game-changer.
### Inspired by Paris, Designed to Empower
SHOTS built this collection around three pillars: Parisian inspiration, an empowering fit, and premium quality construction. And you can feel that Parisienne attitude in every piece. The designer, Sian, put it perfectly: "Confidence is the new seduction, and that's exactly what this collection is built on." That's not just marketing fluff—it's a philosophy that shows up in the details.
Take the Jordan, Matilda, and Melia pieces. They bring strappy, open-work, and lace essentials that span bodies, a bodystocking, and a mini dress. Then you've got Lola and Olympia delivering statement pieces like a strappy set, matching dress, babydoll, and even a crotchless body. Roxy takes things into leopard-print open-knit and mesh territory with a cat suit, a cheeky dress, and a crotchless bodysuit. And Sweeney rounds out the lace edit with a bodystocking. Finally, Stupid Cupid closes the collection with a red heart-shaped harness and heart open set for a bolder, more playful statement.
### One Size and Queen Size, from Day One
Here's what really sets this collection apart: SHOTS is shipping every single one of the 15 styles in both One Size (S-XL) and Queen Size (XXL-5XL) simultaneously. That means retailers can offer a flattering fit for everybody from the very first order, rather than adding plus sizes later as an afterthought. It's a small decision with a big impact.
The range spans from accessible everyday essentials to bold statement pieces, giving stores a full collection to build an assortment around. Whether you're shopping for yourself or for a partner, you'll find something that fits and flatters.
### Ready for the Shelf, on Day One
SHOTS is backing the new Le Désir collection with a full campaign, including new hero imagery and campaign creative available to retail partners for their own channels. All 30 SKUs are available now through the company's B2B platform, with its usual swift global delivery from the Beneden-Leeuwen headquarters.
> "By offering all 15 styles in One Size and Queen Size from the start, retailers can put the full Le Désir story on the shelf for every customer, not just a selection of it." — Sian, Lingerie Designer at SHOTS
So if you're in the market for lingerie that makes you feel confident and comfortable, this collection is worth checking out. It's not just about looking good—it's about feeling good in your own skin. And that's something we could all use a little more of.