Kiiroo Launches VR Pleasure Zones at Babylon Loveshop in Belgium

Wouter van Dijk · 2026-06-08

Kiiroo, a leader in interactive pleasure technology, is teaming up with Babylon Loveshop to open the first "Future of Sex" retail spaces in Belgium. These aren't your typical adult stores. Think of them as playgrounds for the next generation of intimacy, blending VR, AI, and connected toys into hands-on experiences. ### What's the Big Idea? The Future of Sex concept flips traditional retail on its head. Instead of just browsing products on shelves, visitors can actually try them out. Kiiroo's FeelMe AI platform powers dedicated VR zones where you can sync interactive devices with immersive adult content. It's like stepping into a video game, but way more personal. ### Where and When to Check It Out Two locations are opening their doors to the public and press: - **Roncq**: June 12, 2026, 6 PM to 9 PM - **Mons**: June 13, 2026, 6 PM to 9 PM Both events feature VR demos, synchronized pleasure experiences, immersive screenings, retro arcade games, cocktails, DJ sets, and survival kits for the first 100 visitors. It's a party, not just a launch. ### Why This Matters Retail is evolving, and sextech is leading the charge. Maxime Kamstra, Global Marketing Manager at Kiiroo, puts it simply: "Retail is evolving from simply displaying products to creating experiences people can actually feel, explore, and interact with." This collaboration makes pleasure tech feel accessible and exciting, not like something hidden in a back corner. ### The Tech Behind the Magic Kiiroo's connected ecosystem includes interactive toys that respond in real time to VR and video content. FeelMe AI syncs everything, so what you see on screen matches what you feel. It's a shift from passive consumption to active, immersive engagement. Toon Timmermans, CEO of Kiiroo, says: "Seeing these experiences integrated into a forward-thinking retail concept like Future of Sex is an exciting glimpse into where intimacy retail is heading." ### What It Means for You For consumers, this is a chance to explore sextech in a low-pressure, hands-on way. No more guessing if a product works or feels right. You can step into a VR zone, put on a headset, and see for yourself. The spaces are designed to be welcoming, not intimidating, with a focus on education and discovery. ### The Bigger Picture This launch reflects a growing trend: people want experiences, not just products. Whether it's connected wellness devices or VR-driven entertainment, the line between digital and physical is blurring. Babylon Loveshop's Future of Sex concept is a bold bet that intimacy will be part of that shift. And with Kiiroo's tech, it's a bet that seems to be paying off. ### Final Thoughts If you're curious about the future of pleasure, mark your calendar for June 12 and 13. Grab a cocktail, try out some VR, and see what all the buzz is about. This is retail reinvented, and it's happening right now.