Inside the Tech-Driven Retail Experience Redefining Intimate Wellness

Amanda Miller · 2026-07-21

In late June 2027, SVAKOM and Kaotik Labs joined forces with other leading pleasure technology brands to launch Babylone's new Future of Sex retail experience. This event introduced customers in Belgium and France to the latest innovations shaping intimate wellness—and it was a big deal. The launch took place at Babylone's stores in Lille, France, on June 12 and Mons, Belgium, on June 13. Guests were among the first to explore a dedicated retail space designed around emerging pleasure technologies and interactive experiences. Think of it less like a typical store and more like a playground for the curious. ### What Made This Launch Special? Bringing together brands like SVAKOM, Kaotik Labs, Kiiroo, Erika Lust, and Masturs, the Future of Sex experience showcased how technology continues to transform intimacy through innovation, connectivity, and immersive design. It wasn't just about products on shelves—it was about feeling the future. Guests received exclusive gift packs before diving into hands-on demonstrations. Highlights included: - Live demos of Kaotik Labs' Shotty automatic stroker - Virtual reality experiences that transport you to another world - Interactive erotic gaming that blurs the line between play and pleasure - Opportunities to discover SVAKOM's latest connected pleasure products A live DJ and cocktail bar created a relaxed atmosphere. Visitors could explore at their own pace without pressure. It was smart retail design, plain and simple. ### Why Connected Products Stole the Show Throughout the event, visitors expressed particular interest in the variety of connected products and advanced features on display. Many discovered the breadth of modern pleasure technology for the first time. That's a big deal for an industry that's often misunderstood. Connected products—like app-controlled vibrators or wearables that sync with content—are changing the game. They offer new levels of personalization and intimacy. And seeing them in person? That's way different than reading a review online. “The future of sex isn’t something we’re waiting for—it’s already here,” said Quentin Bentz, Regional Sales Manager for France. “Together with Babylone, we’re proud to create a space where customers can experience the latest pleasure technologies firsthand and discover how innovation is redefining intimacy.” ### The Shift to Experience-Led Retail The launch reflects a growing demand for educational, experience-led retail environments. Consumers want to interact with new technologies before buying. It's like test-driving a car, but for pleasure products. By bringing together leading innovators under one concept, Babylone's Future of Sex experience offers a glimpse into how the pleasure industry continues to evolve. It's not just about selling products—it's about building trust and understanding. As SVAKOM and Kaotik Labs continue expanding across Europe, collaborations like this reinforce their commitment to making pleasure technology more approachable, engaging, and accessible for modern consumers. And honestly? That's a future worth exploring.