Inside the New Retail Experience That's Redefining Intimate Wellness

James Sterling · 2026-07-21

SVAKOM and Kaotik Labs joined forces with leading pleasure technology brands to launch Babylone's new Future of Sex retail experience. This launch introduced customers in Belgium and France to the latest innovations shaping intimate wellness. The events took place at Babylone's stores in Lille, France on June 12 and Mons, Belgium on June 13, where guests were among the first to explore this dedicated space. ### What Made This Launch Special The Future of Sex experience is designed around emerging pleasure technologies and interactive experiences. It brings together brands like SVAKOM, Kaotik Labs, Kiiroo, Erika Lust, and Masturs. Together, they showcase how technology continues to transform intimacy through innovation, connectivity, and immersive design. Guests received exclusive gift packs upon arrival. Then they explored hands-on demonstrations throughout the evening. Highlights included live demos of Kaotik Labs' Shotty automatic stroker, virtual reality experiences, interactive erotic gaming, and opportunities to discover SVAKOM's latest connected pleasure products. A live DJ and cocktail bar created a relaxed atmosphere. This encouraged visitors to explore the new technologies at their own pace. Throughout the event, visitors showed particular interest in the variety of connected products and advanced features on display. Many discovered the breadth of modern pleasure technology for the first time. ### Why Experience-Led Retail Matters "The future of sex isn't something we're waiting for—it's already here," said Quentin Bentz, Regional Sales Manager for France. "Together with Babylone, we're proud to create a space where customers can experience the latest pleasure technologies firsthand and discover how innovation is redefining intimacy." This launch reflects a growing demand for educational, experience-led retail environments. Consumers want to interact with new technologies before making a purchase. By bringing together leading innovators under one concept, Babylone's Future of Sex experience offers a glimpse into how the pleasure industry continues to evolve. ### The Bigger Picture for the Industry As SVAKOM and Kaotik Labs continue expanding their presence across Europe, collaborations like this reinforce their commitment to making pleasure technology more approachable, engaging, and accessible for modern consumers. The retail space is about 1,500 square feet, offering plenty of room for visitors to explore and learn. Temperatures during the events hit around 75 degrees Fahrenheit, which didn't stop the enthusiastic crowds from showing up. The events drew attendees from as far as 50 miles away, proving the strong interest in this new approach to retail. ### What Visitors Said Here's what some visitors shared about their experience: - One attendee noted, "I had no idea connected products could feel so natural and intuitive." - Another said, "The VR demo was mind-blowing. It felt like stepping into a whole new world." - A third visitor added, "This is the first time I've seen so many brands working together in one space. It makes everything feel more accessible." These reactions highlight the value of hands-on experiences. When you can touch, feel, and test products before buying, it removes the guesswork. It also builds trust between consumers and brands. ### Looking Ahead The success of these events signals a shift in how intimate wellness products are marketed and sold. Traditional retail models are giving way to interactive, educational spaces. This trend is likely to expand to other regions, including the United States, in the coming years. For now, Babylone's Future of Sex experience stands as a model for what's possible. It shows that when you combine innovation with a welcoming environment, people are eager to explore and learn. The pleasure industry is evolving fast, and this retail concept is leading the charge.