Inside the Future of Sex: SVAKOM and Kaotik Labs Unveil a New Retail Experience

James Sterling · 2026-07-21

The future of intimate wellness isn't just about new gadgets—it's about how we experience them. And that's exactly what SVAKOM and Kaotik Labs set out to prove when they teamed up with Babylone to launch the Future of Sex retail experience in Belgium and France. This wasn't your typical product launch; it was a full-blown interactive showcase designed to let people touch, feel, and play with the latest pleasure tech before buying. ### What Happened at the Launch? The event kicked off on June 12 at Babylone's store in Lille, France, followed by a second stop on June 13 in Mons, Belgium. Guests were greeted with exclusive gift packs—a nice touch that set a welcoming tone. From there, they dove into a world of hands-on demos, virtual reality (VR) experiences, and interactive erotic gaming. The star of the show? Kaotik Labs' Shotty automatic stroker, which drew crowds for live demonstrations. SVAKOM also showcased its latest connected pleasure products, letting visitors explore how app-controlled devices can add a new layer of intimacy. ### Why This Matters for the Industry This launch isn't just about cool toys. It reflects a bigger shift in how people want to shop for intimate products. Gone are the days of awkward, behind-the-counter purchases. Today's consumers—especially in the U.S.—are looking for educational, experience-led retail environments where they can learn and interact before committing. By bringing together brands like Kiiroo, Erika Lust, and Masturs alongside SVAKOM and Kaotik Labs, Babylone created a space that feels more like a tech expo than a sex shop. > "The future of sex isn't something we're waiting for—it's already here," said Quentin Bentz, Regional Sales Manager for France. "Together with Babylone, we're proud to create a space where customers can experience the latest pleasure technologies firsthand." ### What Visitors Loved Most Throughout the evening, visitors showed the most excitement for connected products and advanced features. Many were seeing this kind of tech for the first time. The live DJ and cocktail bar helped keep the mood light and relaxed, encouraging people to take their time exploring. It's a smart strategy: when you remove the pressure, curiosity takes over. ### The Bigger Picture As SVAKOM and Kaotik Labs continue expanding across Europe, collaborations like this reinforce their mission to make pleasure technology more approachable and accessible. For U.S. readers, this is a glimpse into where the market is heading. Imagine walking into a store where you can test a VR headset synced with a connected toy, or play an interactive game that responds to your touch. That's not sci-fi—it's happening now. This launch proves that the future of intimate wellness is interactive, educational, and designed to put you in control. Whether you're a seasoned enthusiast or just curious, experiences like these are making it easier than ever to explore what's possible.