How Sportsheets Just Made ANME History With a Third Straight Win

William Brown · 2026-07-22

### A Historic Third Consecutive Win at ANME Sportsheets has done something no other company has managed before. They just won ANME's BDSM/Fetish Company of the Year for the third year in a row. That's a big deal in the adult entertainment industry, and it happened at the 2026 ANME Founders Show in Huntington Beach, CA. This award isn't just a trophy on a shelf. It shows that Sportsheets keeps pushing boundaries and setting new standards for what BDSM and fetish products can be. The company's CEO, Julie Stewart, called it an incredible milestone, and she's right. Three consecutive wins means they're not just a flash in the pan, they're consistently delivering quality and innovation. ### What's New With the Signature Collection At the same show, Sportsheets dropped their new Signature Collection. This isn't just a few new items. We're talking over 20 products, plus upgraded versions of their most popular gear. Retailers went crazy for it, and for good reason. The collection features a sophisticated new color palette. Early favorites include Twilight Tease, a rich blue that's got everyone talking, along with Dawn Dream brown and the classic Midnight Muse black. But the colors are just the beginning. ### Packaging That Actually Helps You Sell One of the smartest moves Sportsheets made is the new packaging system. Every box now has a foil-embossed Signature logo that screams premium quality. But it's not just about looks. The packaging includes: - Expanded product information and detailed specifications - Lifestyle imagery that shows the products in use - QR codes linking directly to demonstration videos This is genius for retail. Store associates and customers can scan a code and instantly see how a product works. No more guessing or relying on vague descriptions. It's like having a product expert right there on the sales floor. ### The People Behind the Products Donavon Dartez made his first ANME appearance as Sportsheets' new General Manager. He spent the whole show meeting with retail partners, talking about the company's commitment to innovation and customer support. That personal touch matters in this industry. Emily Silva, Director of Product & Merchandising, explained that the Signature Collection was designed to help retailers tell the product story more effectively. Every detail, from the materials to the packaging, was chosen with that goal in mind. ### What Retailers Are Saying Kelly Sofferman, Executive Vice President, said the response at ANME exceeded their expectations. Retailers immediately recognized the elevated presentation while appreciating that Signature still feels unmistakably Sportsheets. That's a delicate balance, and they nailed it. Retailers are also excited to see the Signature aesthetic expand to other favorites like the Door Jam Sex Sling and the Under the Bed Restraint System. This means the Signature look is coming to more of their best-selling products soon. ### What's Next for Sportsheets Preorders for the Signature Collection surpassed expectations after the ANME debut. That's a strong sign of retailer confidence. The collection will continue its rollout through regional trade shows and customer events this quarter, with shipments starting in August 2026. If you're a retailer interested in carrying these products, you can reach out to sales@sportsheets.com for pricing and ordering information. Sportsheets is clearly on a roll, and this third consecutive win proves they're not slowing down anytime soon. Stay connected with Sportsheets to see what they do next. If this year's show is any indication, the future looks bright for this innovative company.