How a Provocative Party Became a Branding Masterclass

Sabine Fischer · 2026-08-26

Let's talk about a party that wasn't just a party. On August 10, 2026, German-Czech singer and entrepreneur Katja Krasavice threw her 30th birthday bash at Berlin's historic Ballhaus venue. The theme? "Nudity." And it wasn't just about what people wore—or didn't wear. It was a statement evening celebrating self-confidence, provocative aesthetics, and, above all, sexual self-determination. It was the kind of event where a brand like pjur, a leader in sexual wellness, could truly connect with its audience. They didn't just show up with a banner; they created an experience. ### An Evening of Unapologetic Expression Katja Krasavice has built her career on questioning conventions and talking about sexuality without shame. So, for her milestone birthday, she leaned all the way in. She arrived in a Marilyn Monroe-inspired look, complete with a netted veil and sparkling details. The guest list was a who's who of German media and entertainment, including figures like Olivia Jones, Oliver Pocher, and Aminata Belli. The vibe was one of pure, unfiltered freedom. ### The Naughty Lounge: Where Guests Could Explore At the heart of pjur's strategy was something called the Naughty Lounge. Think of it as a hands-on discovery zone. Guests could try out products like pjur WOMAN Lust, pjur WOMAN Lust Intense, and pjur MAN Lust right there on the spot. Tester sticks and simple guides made it easy and approachable. - They teamed up with two other iconic brands, ORION and WOMANIZER, to create this immersive space. - The goal was to make sexual wellness tangible in a fun, surprising way. Jennifer Parry, Brand Director for pjur, summed it up perfectly: "For pjur, it was the perfect opportunity to make our brand experienceable... and to be present exactly where openness, curiosity and self-determined intimacy naturally come together." ### Beyond the Lounge: Branding with a Twist The collaboration didn't stop at the lounge entrance. The brands' logos were woven into the press wall and even the drink menus. Then came the real conversation starter: glory holes integrated into that same press wall. Through them, dancers from SixxPaxx presented guests with products from pjur and its partners. It was provocative, memorable, and perfectly on-brand for the night's theme. To extend the experience, pjur products were also tucked into the guests' goodie bags. So the connection lasted long after the last song played. ### Why This Event Was a Marketing Win This wasn't just a clever party trick. The celebration got serious media pickup from outlets like BILD and even a TV feature on RTL Exclusiv. Katja herself shared glimpses of the pjur-filled goodie bag with her 4 million Instagram followers. That's a massive reach. What pjur demonstrated here is a modern approach to marketing sexual wellness. It's moving beyond trade shows and store shelves. It's about meeting people where they are—in spaces that celebrate lifestyle, entertainment, and open dialogue. Berlin's Ballhaus that night became a unique crossroads of pop culture, personal freedom, and a healthy attitude towards sexuality. For a brand built on intimacy and exploration, there couldn't have been a better stage. It showed that when you align your brand with authentic moments of human experience, you don't just sell a product—you start a conversation. And in an industry that's often whispered about, speaking up clearly is everything.