Full Circle Brands' New Hire Could Change the Southeast

Pieter Jansen · 2026-09-11

Full Circle Brands just made a move that might shake up the adult pleasure product market in the Southeast. They've brought on Andy Eustace, an industry veteran with serious connections. And if you're a retailer in that region, this is worth your attention. ### Who Is Andy Eustace and Why Should You Care? If you've been in this industry for a while, you probably know the name. Eustace has been around the block more than a few times. He's built a reputation for understanding what retailers need and how to make products move off the shelves. Full Circle didn't hold back in their announcement. They said Eustace will "strengthen retailer relationships and expand the company's presence across the Southeastern U.S." That's corporate speak for: we're getting serious about this region. And honestly? It makes sense. The Southeast has been a growing market for adult products, but it's also a tricky one to navigate. Different states, different regulations, different customer bases. You need someone who knows the territory. Eustace apparently does. ### What This Means for Retailers Here's the thing about sales hires in this industry. They're not just about adding another name to the payroll. They're about relationships. And relationships are everything when you're trying to get products into stores and keep them there. Full Circle pointed out that Eustace "brings extensive industry experience, a strong network of retail relationships and a sales approach" that aligns with their goals. Translation: he knows people, and he knows how to talk to them. For retailers in the Southeast, this could mean: - Better access to Full Circle's product lines - More responsive customer service - Someone who actually understands regional challenges - A direct line to a company that's investing in their area That last point matters. When a manufacturer puts resources into a specific region, it's usually a sign they're planning to stick around. ### The Bigger Picture Full Circle Brands isn't the biggest name in adult products, but they've been making steady moves. Adding someone like Eustace signals they're not content to stay small. They want to grow, and they're willing to invest in the people who can make that happen. > "In this business, your network is your net worth. Andy's got both." — Industry observer That quote might be from an anonymous source, but it captures the sentiment. In an industry where trust and connections drive sales, bringing on someone with a proven track record is a smart play. ### What's Next? It's too early to say exactly how this will play out. But if you're a retailer in the Southeast, keep an eye on Full Circle Brands. They're making moves, and those moves could benefit your bottom line. Eustace starts immediately, according to the company. So expect to see him at trade shows, industry events, and maybe even in your store sooner rather than later. The adult product market is competitive. Brands that invest in the right people tend to come out ahead. Full Circle just made that kind of investment. Now we'll see if it pays off.